Advertising and Society: Controversies and ConsequencesWiley, 2009 - 209 páginas Organized in a “point/counterpoint” format, this up-to-date text examines the impact of advertising on society. It is designed to spark discussion and help students understand the complexities of the issues being presented. Ideal for the undergraduate and graduate alike, it features a unique balance between criticism and practice that is rarely found on the market today.
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Whats | 6 |
Advertising makes products Advertising lowers prices | 13 |
Gimme Gimme Gimme | 19 |
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Advertising and Society: Controversies and Consequences Carol J. Pardun Pré-visualização indisponível - 2008 |
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