Marketing: Its Problems and Methods (e-Livro Google)

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D. Appleton, 1920 - 500 páginas
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Índice

Manufactured Goods
10
Business Facts and Business Principles
11
Commercial Problems and Business Research
12
Commerical Problems and Statistics
13
History of Commerce
14
Educational Value of Commercial Study
15
PART I
19
Analysis op the Commodity
21
Characteristics of the Commodity
22
Necessity or Luxury
23
Staple or Novelty
24
Perishable Semiperishable Nonperishable
25
Dependability of Supply of Commodity
26
Control of Supply
28
Substitutes
29
Requiring or Not Requiring Preparation
30
Independent or Group Product
31
CHAPTEB PAGE 33 Physical and Chemical Testa
32
Supply of Commodity
33
Means of Production
34
Geographical Location of Producing Regions
36
Historical Survey of Producing Regions
37
Characteristics of Producing Regions
38
Volume of Production
40
Conclusion
42
Geographical Location of Market Centers
43
Boundaries and Overlapping of Market Areas
48
Market Competition
49
Consumer Demand in Relation to Market Centers
50
Character of Market
52
Historical Considerations
53
Climatic Considerations
56
Financial and Market Relationship
57
Conclusion
58
Trade Organization
61
Market Functions
62
The Middleman
64
The Transportation Function
65
Market News
66
Financing Distribution
67
Trade Organizations Modified by Commodity
68
Strategic Points in Marketing
69
Trade Organization Chart
71
Types of Trade Organization
72
Typical Organization Charts
81
Flexibility of Trade Organization
82
Conclusion
85
The Middleman
87
Development of Middleman Functions
88
Buyers and Sellers in the Local Market
94
Buyers and Sellers in the Wholesale Trade
96
The Retail Trade
101
Tendency to Eliminate Middlemen
103
Outstanding Problems
105
Transportation
107
Transportation to Local Market
110
Transportation to the Primary Market
113
Transportation to Terminal Markets
117
New England Rate District
119
TransMississippi and TransMissouri District
120
Texas Rate District
121
Pacific Coast and Transcontinental Rates
122
Commodity Rates
123
Terminal Charges
124
Special Cars
125
Car Supply and Routing
126
Demurrage
128
Trolley Lines
129
MotorTruck Lines
130
Organized Exchanges
134
Functions of Organized Exchanges
135
Produce Exchanges
138
Grain Exchanges
140
The Cotton Exchange
142
The Coffee Exchange
145
Butter and Egg Board
146
Wool Market
149
Iron and Steel Institute
150
Sugar Exchanges
151
The Auction
152
Cooperative Organization
154
Municipal Markets
155
Conclusion
157
The Warehouse
159
Functions of the Warehouse
163
Economic Advantages of the Warehouse
165
Types of Warehouses
166
The Bonded Warehouse
168
Cotton Warehouses
171
Wool Warehouses
173
Tobacoo Warehouses
174
Cold Storage
175
Stockrooms
178
Warehousing Problems
179
Place of Warehouse in Commercial Organization
180
Commercial Grading of Commodities
183
Commercial Function of Grading
184
Scientific Analysis as a Basis for Grading
187
Machinery for Grading
188
Commercial Units and Standards
189
Wheat
190
Com
193
Cotton
194
Potatoes
195
Hides and Skins
197
Lumber
198
Apples
199
Effects upon Trade Organization
201
Responsibility for Standard Grades
202
Grading and Packing
203
Trade Information
205
Function of Market News
207
Organization for Securing Market Information
209
Private Organizations
213
Essentials of Market News
217
Control of Trade Information
218
Discounting the Future
219
Trade Information and Competition
220
The Spread
242
Price Fixing
243
Fair Price
244
Prices and Costs
246
aurrmt a XII Financing Distribution
248
The Check
250
Bill of Exchange
251
Bill of Lading
254
The Warehouse Receipt
264
The Trade Acceptance
268
Functions of Credit Instruments
270
PART II
275
Analtsis op the Commodity
277
Historical Development
278
Philosophical Analysis
280
Analysis Dependent on Point of View
281
Character of Demand
284
Supply of Commodity
288
Analysis a Middleman Function
291
Analysis and Grading
292
Analysis and the Market
293
Analyzing the Market
295
Trade Geography
296
Historical Considerations
298
Market Units
300
Social Elements in the Market
301
Population Movements
303
Population Analysis
304
Incomes
306
Budgets
307
Individual Items
309
Shifting Demand
310
Form and Scope of a Market
311
Financial and Trade Conditions
312
The Human Element
313
The Distributive Organization
315
Development of Distributive Organization
317
Channels of Distribution
325
Choosing Proper Agencies
330
Types of Trade Organization
332
Chaos in Trade Organization
337
CBAPTEB fiOl XVI New Type Retailers 840
340
The Department Store
341
The Chain Store
347
The MailOrder House
351
The Manufacturers Branch Store
355
The Cooperative Stores
357
Cooperative Buying
358
Conclusion
359
Business Policies
362
General Price Problem
364
Calculating Price Percentages
368
Maintained Prices
369
Commercial Phase
370
Legal Phase
372
Problem of Credit
374
Unfair Competition
377
Price Cutting
379
Defending and Extending the Market
384
Scope and Character of Market
385
Analyzing the Appeal
386
Appearance of Commodity Unit
387
Identification of Commodity
392
Trade Names
394
TradeMarks
396
Plant or Store as Appeal Asset
399
Potential Markets
401
The Sales Organization
405
The Sales Manager
406
Personnel Department
407
Training the Sales Force
409
Holding Sales Conventions
413
SalesPromotion Department
414
Coordinating the Force
415
Advertising Manager
416
Advertising Agency
417
Research Department
419
General Considerations of Salesmanship
420
Economics of Advertising
426
What Is Advertising?
427
Character of the Commodity and Advertising
429
Character of Market and Advertising
430
Size of Market and Advertising
432
Newspapers
433
Magazines
435
House Organs
437
Business Letters
438
Outdoor Advertising
439
Window Displays
441
Catalogues
442
Dealer Helps
443
Checking Up Returns
444
Merchandising Costs and Prices
448
Factors of Expense
449
Commissions for Jobbers and Brokers
452
Who Pays for Advertising?
453
Buying Advertising Space
455
Price Influences
456
Price Systems
462
Profits
463
OnePrice Policy
464
Seasonal Prices
465
Merchandising and Social Control
469
Enforced Competition
470
Protecting Standards
471
Protecting Rights
472
Enforcing Honesty
473
Price Control
475
Public Utilities
476
By Licenses or Examinations
477
By Force of Example
478
By Publicity
479
By Limiting Profits
480
Machinerytor Control
481
Private Machinery
483
Conclusion
484
Index
487
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Passagens conhecidas

Página 474 - Any person, firm, corporation, or association who, with intent to sell or in any wise dispose of merchandise, securities, service, or anything offered by such person, firm, corporation, or association, directly or indirectly, to the public for sale or distribution, or with intent to increase the consumption thereof, or to induce the public in any manner to enter into any obligation relating thereto, or to acquire title thereto...
Página 261 - An instrument to be negotiable must conform to the following requirements: 1. It must be in writing and signed by the maker or drawer; 2. Must contain an unconditional promise or order to pay a sum certain in money; 3. Must be payable on demand, or at a fixed or determinable future time; 4. Must be payable to order or to bearer ; and 5.
Página 156 - People will endeavor to forecast the future and to make agreements according to their prophecy. Speculation of this kind by competent men is the self-adjustment of society to the probable. Its value is well known as a means of avoiding or mitigating catastrophes, equalizing prices and providing for periods of want.
Página 316 - An institution consists of a concept (idea, notion, doctrine, interest) and a structure. The structure is a framework, or apparatus, or perhaps only a number of functionaries set to cooperate in prescribed ways at a certain conjuncture. The structure holds the concept and furnishes instrumentalities for bringing it into the world of facts and action in a way to serve the interests of men in society.
Página 196 - means that the appearance shall not be injured to the extent of more than 20 per cent of the surface, and that any damage from the causes mentioned can be removed by the ordinary processes of paring without increase in waste of more than 10 per cent by weight over that which would occur if the potato were perfect.
Página 474 - ... placed before the public, in this State, in a newspaper or other publication, or in the form of a book, notice, handbill, poster, bill, circular, pamphlet, or letter, or in any other way, an advertisement of any sort regarding merchandise, securities, service or anything so offered to the public, which advertisement contains any assertion, representation or statement of fact which is untrue, deceptive or misleading, shall be guilty of a misdemeanor...
Página 474 - Into any obligation relating thereto or to acquire title thereto or an interest therein, makes, publishes, disseminates, circulates, or places before the public, or causes, directly or indirectly, to be made, published, disseminated, circulated or placed before the public, in this state, in a newspaper or other publication or In the form of a book, notice, handbill, poster, bill, circular, pamphlet, or letter or in any other way, an advertisement of any sort regarding merchandise, securities, service...
Página 261 - It must be in writing and signed by the maker or drawer; 2. Must contain an unconditional promise or order to pay a sum certain in money; 3. Must be payable on demand, or at a fixed or determinable future time; 4. Must be payable to order or to bearer; and, 5. Where the instrument is addressed to a drawee, he must be named or otherwise indicated therein with reasonable certainty.
Página 475 - ... shall be guilty of a misdemeanor, and on conviction be sentenced to pay a fine not exceeding five hundred dollars and undergo an imprisonment not exceeding three years...
Página 134 - Of course, in a modern market contracts are not confined to sales for immediate delivery. People will endeavor to forecast the future and to make agreements according to their prophecy. Speculation of this kind by competent men is the self-adjustment of society to the probable.

Referências de páginas Web

JSTOR: Marketing: Its Problems and Methods
Marketing, Its Problems and Methods. By cs DUNCAN, New York: D. Appleton & Co., 192o. Pp. xv+50o. Dr. Duncan's book on marketing is designed for use in ...
links.jstor.org/ sici?sici=0022-3808(192105)29%3A5%3C429%3AMIPAM%3E2.0.CO%3B2-T

Core Historical Literature of Agriculture
Print Source: Marketing: its problems and methods Duncan, Carson S. 1879-1958. D. Appleton and Company, New York ; 1921. table of contents ...
chla.library.cornell.edu/ cgi/ t/ text/ text-idx?c=chla;idno=2843323

Informação bibliográfica