Citizen Brand: 10 Commandments for Transforming Brands in a Consumer DemocracyAllworth Press, 2002 - 249 páginas This manual presents a concept designed to help companies develop brands that should inspire loyalty among consumer's in today's emotionally charged social and economic climate. It details ten commandments for companies, along with practical examples and images from advertising and retail. |
Referências a este livro
Branded Customer Service: The New Competitive Edge Janelle Barlow,Paul Stewart Pré-visualização limitada - 2004 |
Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results Lori L. Silverman Pré-visualização limitada - 2006 |