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Review: Emotional Branding: How Successful Brands Gain the Irrational EdgeProcura do Utilizador - Beth - Goodreads
My boss wrote this so of course I love it! But it's actually good too :) Ler crítica na íntegra
Review: Emotional brandingProcura do Utilizador - Cahners Business Information.
To be truly effective and lead to repeat business, a brand must forge an emotional connection with its customers, declares Travis, president of Arian, Lowe & Travis, a Chicago-based ad agency. He ... Ler crítica na íntegra
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Abrashoff advertising agency Armani become better brand building brand equity brand loyalty Business 2.0 client Coke communication consumer create customer loyalty Driving Brand Value emotional employees example experience fact Fast Company Fast Company magazine FedEx feel Financial Post Giorgio Armani give goes Harley-Davidson Harry human Ibid idea important Indian motorcycle Integrated Marketing Internet Ion Storm Jeff Bezos keep kind launch Laura Ries leaders leadership Levi's listening logo look mass customization means million mind mission statement National Post ness never organization percent person Peter Drucker Petzinger product or service profit promise relationships response Richard Branson says sell simply spending stakeholders story success talk tell There's things thought tion tomers Virgin word writes Yahoo York