Taking Sides: Clashing Views on Controversial Issues in MarketingBarton Macchiette, Abhijit Roy McGraw-Hill/Dushkin, 2001 - 388 páginas This debate style reader is designed to introduce students to controversies in marketing. The readings, which represent the arguments of leading business professionals and marketing researchers, reflect a variety of viewpoints and have been selected for their liveliness and substance and because of their value in a debate framework. This new title will be a beneficial tool to encourage critical thinking on important issues in marketing today. |
Índice
Does Marketing Have Appropriate Boundaries? | 2 |
Is the Practice of Multilevel Marketing Legitimate? | 24 |
Stephen Barrett from The Mirage of Multilevel Marketing | 33 |
Direitos de autor | |
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Taking Sides: Marketing with PowerWeb Barton Macchiette,Abhijit Roy Pré-visualização indisponível - 2000 |
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