Joël Desgrippes and Marc Gobé on the Emotional Brand Experience

Air France Amélie Ann Taylor AQUA AQUARIUS AQUASAMOA AQUASAMOA AQUASAMOA Bath & Body blend blue Bonactive bottle design Brand Focus Brooks Brothers chocolate Christine Club Club Med Coca-Cola color palette communications company's concept consumers contour bottle convey corporate creative director culture customers Dassault Falcon Desgrippes Gobé created Desgrippes Gobé designed Desgrippes Gobé Paris Desgrippes Gobé team design team Dominique Domtar dynamic elegant elements emotional branding Estée Lauder Evian experience expression fashion Fauchon feel Fragonard fragrance François fresh Gillette Gingham Gobé's Godiva GODIVA Chocolatier graphic Hall of Fame icon imagery Imperia innovative inspired Joël Desgrippes Johnnie Walker Kenzo Les Grands Montets lifestyle logo look luxury Marc Gobé MUSASHINO UNIVERSITY natural packaging design Payless Peltier perfume personality Rakuten Eagles SAMOA sense sensory shape signage Sports strategy style symbol Travelocity unique vision visual identity VP Bank Weight Watchers WORLD GOLF VILLAGE WORLD MARCH 武蔵野大学