Controversies in Contemporary Advertising
SAGE Publications, 2004 - 333 páginas
Controversies in Contemporary Advertising is a new text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology.
The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
Controversies in Contemporary Advertising is ideally suited as a core text for undergraduate and graduate courses in advertising, marketing, journalism, mass communication, and communication studies.
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Are Goods Bad? Living in a Consumer Culture
Advertising and Mass Media
The Pervasiveness of Persuasion
Influences of Stereotypes and Taste
Gender and Advertising
The Melting Pot? Advertising Portrayals of Asians
Older and Better? Elders and Advertising
Two of a Kind? Tobacco and Alcohol Advertising
Advertising Prescription Drugs
Really Good Goods? Socially Responsible Advertising
Agencies Values and the Commons Dilemma
Children and Advertising
Advertising Controversial Products
About the Author