Controversies in Contemporary Advertising
SAGE Publications, 2004 - 333 páginas
Controversies in Contemporary Advertising is a new text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology.
The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
Controversies in Contemporary Advertising is ideally suited as a core text for undergraduate and graduate courses in advertising, marketing, journalism, mass communication, and communication studies.
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Controversies in Contemporary Advertising, by Kim Sheehan
In Controversies in Contemporary Advertising, her research converges with her years of experience at major advertising agencies in Boston, Chicago, ...
flash.uoregon.edu/ S04/ advertising.html
Controversies in contemporary advertising [worldcat.org]
Controversies in contemporary advertising. By: Kim Bartel Sheehan. Type: English : Book. Publisher: Thousand Oaks : Sage Publications, ©2003. ...
worldcat.org/ wcpa/ oclc/ 51898669
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Controversies in Contemporary Advertising. Authored by:. Kim Bartel Sheehan, University of Oregon, Eugene. Table of Contents:. Chapter 1 Advertising And Its ...
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muse.jhu.edu/ journals/ asr/ v008/ 8.1li_shooshtari.html
Controversies in Contemporary Advertising. 분야 경영/경제. 책 이미지. Sheehan, Kim 지음|Sage. 2003.9|ISBN 0761926356. 평점 평점 : 0.0 ...
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contemporary advertising - best informations
In Controversies in Contemporary Advertising, her research converges with her years of experience at major advertising agencies in Boston, Chicago, . ...