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Controversies in Contemporary Advertising

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2 Críticas
SAGE Publications, 2004 - 333 páginas

Controversies in Contemporary Advertising is a new text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology.

The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Controversies in Contemporary Advertising is ideally suited as a core text for undergraduate and graduate courses in advertising, marketing, journalism, mass communication, and communication studies.

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Referências de páginas Web

Controversies in Contemporary Advertising, by Kim Sheehan
In Controversies in Contemporary Advertising, her research converges with her years of experience at major advertising agencies in Boston, Chicago, ...
flash.uoregon.edu/ S04/ advertising.html

Controversies in contemporary advertising [worldcat.org]
Controversies in contemporary advertising. By: Kim Bartel Sheehan. Type: English : Book. Publisher: Thousand Oaks : Sage Publications, ©2003. ...
worldcat.org/ wcpa/ oclc/ 51898669

SAGE - the natural home for authors, editors and societies ...
Controversies in Contemporary Advertising. Authored by:. Kim Bartel Sheehan, University of Oregon, Eugene. Table of Contents:. Chapter 1 Advertising And Its ...
www.sagepub.com/ textbooksProdTOC.nav?prodId=Book225392& currTree=Courses& level1=Course11

UW-Madison School of Journalism & Mass Communication-Courses
Sheehan, Kim (2004), “The Chinese Wall: Advertising and Mass Media,” Controversies in Contemporary Advertising, Sage Publications. ...
www.journalism.wisc.edu/ J646/

Multinational Corporations' Controversial Ad Campaigns in China ...
Kim Sheehan, in her Controversies in Contemporary Advertising, addresses the ...... 5Kim Sheehan, Controversies in Contemporary Advertising (Thousand Oaks, ...
muse.jhu.edu/ journals/ asr/ v008/ 8.1li_shooshtari.html

Daum 책
Controversies in Contemporary Advertising. 분야 경영/경제. 책 이미지. Sheehan, Kim 지음|Sage. 2003.9|ISBN 0761926356. 평점 평점 : 0.0 ...
book.daum.net/ bookdetail/ book.do?bookid=ENG9780761926351

contemporary advertising - best informations
In Controversies in Contemporary Advertising, her research converges with her years of experience at major advertising agencies in Boston, Chicago, . ...
mikolaj90556.freehostia.com/ contemporary-advertising.html

Acerca do autor (2004)

Kim Bartel Sheehan is a Professor and Director of the Master’s Program in Strategic Communication at the School of Communication and Journalism at the University of Oregon. She held leadership positions at agencies in Boston, Chicago and St. Louis, and has consulted with numerous companies. Dr. Sheehan teaches the Principles of Advertising course, as well as courses in advertising and brand planning, media, and research methodology. She also works with Portland students in the Strategic Communication program. Her research involves culture and new technology, and she has published extensively about online privacy, advertising ethics, and Direct-to-Consumer prescription drug advertising. She currently serves as Associate Editor of the Journal of Advertising, the leading advertising research journal And has published three books. Sheehan won the School of Journalism and Communication’s Marshall Award for Innovative Teaching in 2001 and 2010. She has been an Oregon Community Credit Union Fellow, a Page Legacy Scholar, and the Dave and Nancy Petrone Faculty Fellow.

Informação bibliográfica

QR code for Controversies in Contemporary Advertising
TítuloControversies in Contemporary Advertising
AutorKim Sheehan
Ediçãoilustrada
EditoraSAGE Publications, 2004
ISBN0761926356, 9780761926351
Número de páginas333 páginas
  
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