The Culting of Brands: When Customers Become True BelieversPortfolio, 2004 - 230 páginas Marketing expert Douglas Atkin has spent years re- searching both full-blown cults and companies that use cult-branding techniques. He interviewed countless cult members to discover what makes them tick. And he explains exactly how brands like Harley-Davidson and Apple make their customers feel unique, important and part of an exclusive group - and how that leads to solid, long-term relationships between a company and its customers. In addition to describing a fascinating phenom- enom, it will be of enormous value to businesses as it reveals the secret to customer loyalty. |
Índice
WHY PEOPLE JOIN | 1 |
YOURE DIFFERENT WERE DIFFERENT | 17 |
WE LOVE YOU | 35 |
Direitos de autor | |
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The Culting of Brands: Turn Your Customers into True Believers Douglas Atkin Pré-visualização indisponível - 2005 |
The Culting of Brands: Turn Your Customers into True Believers Douglas Atkin Pré-visualização indisponível - 2005 |
Palavras e frases frequentes
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