Lovemarks: The Future Beyond Brands
PowerHouse Books, 2005 - 245 páginas
"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What's needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.”
Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as “brilliant.” He also announced it as the “Best Business Book” published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping.
The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.
Opinião das pessoas - Escrever uma crítica
FOREWORD A G LAFLEY
START ME UP
TIME CHANGES EVERYTHING
Direitos de autor
11 outras secções não apresentadas
A-Channel A.G. Lafley become beer believe Brahma Brahma beer brands Brazilian breakfast Cat Stevens cereal challenge Cheerios Coca-Cola Coke color commitment competition connections with consumers create dreams emotional connections empathy experience Fast Company feel focus future global going Google Guinness Harley-Davidson heart human icons ideas innovation insights Inspirational Consumers Intimacy kids knew Kodak learned Lexus Lion Nathan listen lives look Love Lovemarks Loyalty Beyond Reason Malcolm Gladwell Mary Quant millions Mystery Nike Nike Goddess Number Olay passion Pepsi percent play Procter & Gamble relationships Respect respond retailers Saatchi & Saatchi selling senses Sensuality Shah Rukh Khan shoppers smell someone story stuff supermarket tablestakes talking taste teens tell Tide touch tough Toyota trademarks transform Trustmarks turtle understand women Zealand