Lovemarks: the future beyond brands

PowerHouse Books, 2005 - 245 páginas
21 Críticas
"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What's needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks. ; -Tom Peters Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as ;brilliant. ; He also announced it as the ;Best Business Book ; published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.

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Review: Lovemarks

Procura do Utilizador  - Ottotan - Goodreads

Plan to read to better understand the brand essence Ler crítica na íntegra

Review: Lovemarks

Procura do Utilizador  - Zachary Jones - Goodreads

If you are getting into brand thinking and either side of propaganda, this is an important station in the timeline of your learning. You can think what you want of it, but it is one of the milestones Ler crítica na íntegra


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Referências a este livro

Consumption and Everyday Life
Mark Paterson
Pré-visualização indisponível - 2005
Consumer Tribes
Bernard Cova,Robert Kozinets,Avi Shankar
Pré-visualização indisponível - 2007
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Acerca do autor (2005)

Kevin Roberts" is the author of "Deep Line", "West Country", "S'neymous" and "Flash Harry and the Daughters of Divine Light".

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