Lovemarks:

the future beyond brands

PowerHouse Books, 2005 - 245 páginas

"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What's needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks. ; -Tom Peters Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as ;brilliant. ; He also announced it as the ;Best Business Book ; published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.

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A beautiful book with great insight. - Goodreads

It is full of one-page ideas and impressive graphics. - Goodreads

provided great insight on the new genre of advertising. - Goodreads

Review: Lovemarks

Procura do Utilizador - Tyler Hakes - Goodreads

Inspiring and a bit confusing and overwhelming at the same time. The ideas are great. The words and thoughts are inspirational. But, it does have a bit of a snake oil salesmen vibe. The idea of a ... Ler crítica na íntegra

Review: Lovemarks

Procura do Utilizador - Chris - Goodreads

A little patronizing and up its own arse if I am brutally honest. Brands are dead and we've all moved on thanks all the same Ler crítica na íntegra

Todas as críticas (20) »

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Índice

FOREWORD A G LAFLEY	9

START ME UP	15

TIME CHANGES EVERYTHING	25

Direitos de autor

11 outras secções não apresentadas

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Lovemarks: the future beyond brands

Kevin Roberts
Visualização de excertos - 2007

Lovemarks: The Future Beyond Brands

Kevin Roberts
Pré-visualização indisponível - 2004

Lovemarks: The Future Beyond Brands

Kevin Roberts
Pré-visualização indisponível - 2004

Palavras e frases frequentes

A-Channel A.G. Lafley become beer believe Brahma Brahma beer brands Brazilian breakfast Cat Stevens cereal challenge Cheerios Coca-Cola Coke color commitment competition connections with consumers Crayola create dreams emotional connections empathy experience Fast Company feel focus future global going Google Guinness Harley-Davidson heart human icons ideas innovation insights Inspirational Consumers Intimacy kids knew Kodak learned Lexus Lion Nathan listen lives look Love Lovemarks Loyalty Beyond Reason Malcolm Gladwell millions Mystery Nike Nike Goddess Number Olay passion Pepsi percent play Procter & Gamble relationships Respect respond retailers Saatchi & Saatchi selling senses Sensuality Shah Rukh Khan shoppers smell someone story stuff supermarket tablestakes talking taste teens tell Tide touch tough Toyota trademarks transform Trustmarks turtle understand women Zealand

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Referências de páginas Web

Lovemarks: the future beyond brands
Lovemarks transcend brands. They deliver beyond your expectations of great performance. Like great brands, they sit on top of high levels of respect - but ...
www.lovemarks.com/

allaboutbranding.com : Lovemarks - the future beyond brands
allaboutbranding provides extensive resources and opinions on branding - including brand development, management and communications
www.allaboutbranding.com/ index.lasso?article=353

Business Reader: Lovemarks: The Future Beyond Brands - Kevin Roberts
Lovemarks: The Future Beyond Brands - Kevin Roberts. This is a terrific book that has the added benefit of being visually appealing in addition to providing ...
csread.blogspot.com/ 2006/ 07/ lovemarks-future-beyond-brands-kevin.html

Lovemarks: the future beyond brands
In his second book, Lovemarks: the future beyond brands, Roberts recounts the journey from Products to Trademarks to Brands—and the urgency of taking the ...
www.powerhousebooks.com/ titles/ lovemarks.html

Kevin Roberts - Wikipedia, the free encyclopedia
Lovemarks: the future beyond brands p.14; ^ Saatchi & Saatchi Media Press Kit about Kevin Roberts. p.1; ^ Saatchi & Saatchi Media Press Kit about Kevin ...
en.wikipedia.org/ wiki/ Kevin_Roberts

Lovemarks - Loyalty Beyond Reason. Mystery, Sensuality & Intimacy ...
I have now finished the first 8 chapters (102 pages) of “Lovemarks: the future beyond brands” and here are my initial thoughts. ...
kempton.wordpress.com/ 2006/ 10/ 17/ lovemarks-loyalty-beyond-reason/

Brand Autopsy: Luvin’ Lovemarks?
Over at the 800CEOREAD blog this week, a couple bloggers, including myself, are posting reviews of Lovemarks: The Future Beyond Brands. ...
brandautopsy.typepad.com/ brandautopsy/ 2004/ 06/ luvin_lovemarks.html

Lovemarks: The Future Beyond Brands
by Kevin Roberts · data of the book Lovemarks: The Future Beyond ..
www.books-by-isbn.com/ 1-57687/ 1576872041-Lovemarks-The-Future-Beyond-Brands-Kevin-Roberts-A.-G.-Lafley-1-57687-204-1...

Kevin Roberts | curriculo
Eventos HSM. expomanagement. Sobre a expomanagement · Perfil dos participantes · expomanagement 2008 · Auditório Principal + ...
www.hsm.com.br/ eventos/ expomanagement/ auditorioprincipal/ programacao/ kevin_roberts_cv.php

Saatchi's Roberts Advised DOD on Rebranding ‘War’
His recommendation—derived from his 2004 book, Lovemarks: The Future Beyond Brands—bears a conceptual similarity to a term top Bush Administration officials ...
www.businessfordiplomaticaction.com/ news/ articles/ saatchi_sept05.doc

Acerca do autor (2005)

Kevin Roberts" is the author of "Deep Line", "West Country", "S'neymous" and "Flash Harry and the Daughters of Divine Light".

Informação bibliográfica

Título	Lovemarks: the future beyond brands
Autor	Kevin Roberts
Edição	2, revista, ilustrada
Editora	PowerHouse Books, 2005
ISBN	157687270X, 9781576872703
Número de páginas	245 páginas

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