Purple Cow, New Edition: Transform Your Business by Being Remarkable

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Penguin, 12/11/2009 - 224 páginas
The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.

Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.
 

Páginas seleccionadas

Índice

NOT ENOUGH Ps
1
YOU NOTICE THE REVOLUTION?
7
THE DEATH OF
16
BEFORE AND AFTER
23
AWARENESS IS NOT THE POINT 29
29
IDEAS THAT SPREAD WIN
38
CHEATING
46
CHIP CONLEY
53
CURAD
90
HOW DUTCH
96
THE PROCESS AND THE PLAN
100
THE PROBLEM WITH COMPROMISE
107
DO YOU HAVE TO BE OUTRAGEOUS
120
WHAT SHOULD
127
ROBYN WATERS GETS IT
133
TRUE FACTS
140

FOLLOW THE LEADER
62
THE BEST BAKER IN THE WORLD
71
THE BENEFITS OF BEING THE
77
THE PEARL IN THE BOTTLE
83
SALT IS NOT BORINGEIGHT MORE WAYS
163
BRAND AND COMPANY INDEX
201
ABOUT THE AUTHOR
207
Direitos de autor

Palavras e frases frequentes

Acerca do autor (2009)

Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission MarketingPurple CowAll Marketers Are LiarsSmall is the New BigThe DipTribesLinchpin, and Poke the Box. He is also the founder and CEO of Squidoo.com and a very popular lecturer. He writes one of the most influential business blogs in the world at sethgodin.com.

Informação bibliográfica