Integrated Branding: Becoming Brand-driven Through Company-wide ActionKogan Page, 2002 - 299 páginas Brand management has become a major driver for companies today. Authors LePla and Parker have developed a unique tool, the "Integrated Brand Model", that has been employed by numerous companies. Here they give a step-by-step blueprint for implementing this in any size of company. |
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Tourism and the Branded City: Film and Identity on the Pacific Rim Stephanie Donald,John G. Gammack Pré-visualização limitada - 2007 |