Emotional Branding: The New Paradigm for Connecting Brands to People

Allworth Press, 01/01/2001 - 319 páginas
8 Críticas
A visionary approach to building powerful brand loyalty, this ground-breaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioral shifts in populations and retail distribution channels, then show how all five senses can be used as powerful marketing tools to respond to those trends. Chapters detail how to develop strong brand personalities, customize brand presence to different consumer groups, use brand strategies in packaging and display, and facilitate interactive access to products through the Internet.

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Review: Emotional Branding: The New Paradigm for Connecting Brands to People

Procura do Utilizador  - Marcel Brussee - Goodreads

The first half of this book is certainly interesting, but he second half is not half as interesting. Ler crítica na íntegra

Review: Emotional Branding: The New Paradigm for Connecting Brands to People

Procura do Utilizador  - Jen - Goodreads

great book for all marketers out there! Very relevant with good content on Gen Y. Ler crítica na íntegra

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Referências de páginas Web

emotional branding: Blogs, Photos, Videos and more on Technorati
11 posts tagged emotional branding. Subscribe. Posts; Blogs · Photos · Videos. search in. entire post, tags only. of blogs with ...
technorati.com/ tag/ emotional+branding

Welcome to Emotional Branding
Explore the phenomenally successful book, Emotional Branding: The New Paradigm for Connecting Brands to People, now a global industry standard. ...

Blog o' RAMA: Marc Gobe Talks Brandjam and Emotional Branding with ...
Recent Posts. Fun in the Workplace: A Spring Event with Fun is Good Guy: Michael Veeck · Marketing 2.0 - The New Kodak Way: March 18th ...
www.ama-rochester.org/ blogorama/ 2007/ 09/ marc-gobe-talks.html

Hair, Medicine and You: The Power Of Emotional Branding At times ...
Powerful Healthcare Marketing Communications Solutions. 419 Lafayette Street, 3rd Fl. New York, NY 10003. Ph: 212.501.6101. F: 866.895.7220 ...
www.envisionsolutionsnow.com/ pdf/ Emotional_Branding.pdf

Neuromarketing » Emotional Branding
Emotional Branding - The New Paradigm for Connecting Brands to People by Marc Gobé isn’ta new book - it dates back to 2001. Nevertheless, those interested ...
www.neurosciencemarketing.com/ blog/ articles/ emotional-branding.htm

d/g Announces "Emotional Branding: the New Paradigm for Connecting ...
It also provides insightful and comprehensive views on Generations X and Y. Emotional Branding; the new paradigm for connecting brands to people gives ...
findarticles.com/ p/ articles/ mi_m0EIN/ is_2001_Jan_3/ ai_68697759

Emotional Branding by Marc Gobe
Review. This book contains a foreword by Sergio Zyman, legendary former CMO of Coca-Cola. The foreword is a bit on the rambling side, but it contains more ...
www.v7n.com/ emotional-branding.php

Freakonomics :: Mori: 14ª questão - Quais os 10 mandamentos do ...
Um blog que acredita no design como agente de transformação cultural e intérprete de nossos tempos. Espero que gostem. Mori ...
freaknomics.blogspot.com/ 2007/ 06/ 14-questo-quais-os-10-mandamentos-do.html

Corporate EVENT magazine - Article: Emotional Branding, Spring 2007
Corporate EVENT magazines online resource for event marketing professionals
www.exhibitoronline.com/ corpevent/ spring07/ doctors.asp

Emotional Branding: The New Paradigm for Connecting Brands to People
Emotional Branding: The New Paradigm for Connecting Brands to People by Marc Gobe, Sergio Zyman ISBN: 1581150784 Allworth Press 352 pages ...
www.numotion.nl/ nieuws/ literatuur/ emotional-branding

Acerca do autor (2001)

Marc Gobé is President, Chief Executive Officer, and Executive Creative Director of d/g* worldwide (www.dga.com), one of the world's top ten brand image creation firms specializing in award winning identity, product, packaging, retail, and Web design. Over the past twenty-five years, he has created breakthrough, emotion-driven brand design strategies for clients such as Coca-Cola, IBM, Victoria's Secret, Ann Taylor, Sears, Godiva, Saks, Reebok, Versace, Lancôme, Starbucks, and Gillette. He serves on the board of the Brand Design Association, has taught at the prestigious Ecole Superieure de Dessin Industriel, in Paris, and regularly speaks at Columbia University and at conferences worldwide on marketing and design. He lives in New York City.

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