books.google.pt - A visionary approach to building powerful brand loyalty, this ground-breaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioral shifts...http://books.google.pt/books/about/Emotional_Branding.html?hl=pt-PT&id=ty0Bl2ZYsZMC&utm_source=gb-gplus-shareEmotional Branding
