Why Johnny Can't Brand: Rediscovering the Lost Art of the Big IdeaPortfolio, 2005 - 222 páginas Too many companies think that splashy advertising and cool packaging is the same thing as branding. This in-your-face and down-to-earth guide explains real branding: the process of creating an exclusive idea of value that consumers can expect to be consistently delivered. It offers a unique eight-week programme that can help any company create a number one brand by focusing on one big idea. For anyone that wants to harness the true power of branding, this enjoyable and informative book is certainly an excellent starting place. |
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So Why Cant Johnny Brand? 336 | 3 |
QuickWhats a Brand? The Chemistry | 10 |
The Rules for 1 Brands | 15 |
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Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea Bill Schley,Jr. Carl Nichols Pré-visualização indisponível - 2010 |
Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea Bill Schley,Jr. Carl Nichols Pré-visualização indisponível - 2010 |
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