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Livros Livros de 1 a 10 de aproximadamente 45 relacionados com Emotional Branding: The New Paradigm for Connecting Brands to People.   . 

Emotional Branding

Marc Gobé - 2007 - 288 páginas
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Emotional Branding: Playing with the Senses: A Conceptual Approach

Ulrike Max - 2002 - 131 páginas
Inhaltsangabe:Abstract: The objective of this work is to show the significance of Emotional Branding as a marketing, brand design, and communication instrument based on the ...
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Living Brands

Nadeau - 2007
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How to Advertise

Kenneth Roman, Jane Maas, Martin Nisenholtz - 2005 - 263 páginas
An updated guide to advertising contains in the latest edition coverage of such topics as marketing communications, generating creative ideas, advertising on the Internet, and ...
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Careers in Advertising

S. William Pattis - 2004 - 192 páginas
Provides information on how to begin a career in advertising, offering specific information on each profession, career choices, working conditions, details on responsibilities ...
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Provocateur: Images of Women and Minorities in Advertising

Anthony Joseph Paul Cortese - 1999 - 161 páginas
This fascinating book, illustrated with nearly 200 ads, exposes the hidden messages and social meanings of contemporary advertising. Cortese transcends the typical observations ...
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The Age of Engage: Reinventing Marketing for Today's Connected ...

Denise Shiffman - 2008 - 220 páginas
Whether you're a marketer, communications expert, CEO, or business owner, you face the daunting challenge of marketing with your customers, not to them. In this book, Denise ...
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Brand Thinking and Other Noble Pursuits

Debbie Millman - 2011 - 324 páginas
"This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of branding. In a series ...
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