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Livros Livros de 1 a 10 de aproximadamente 45 relacionados com Emotional Branding: The New Paradigm for Connecting Brands to People.   . 

Emotional Branding

Marc Gobé - 2007 - 288 páginas
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Living Brands

Nadeau - 2007
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Branding.com: Online Branding for Marketing Success

Deborah Kania - 2001 - 285 páginas
Kania explores the basics of online brand marketing and shows how to plan and execute a successful online branding strategy. This will develop a "next generation media mix" to ...
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Retailing principles: a global outlook

Lynda Gamans Poloian, Dorothy S. Rogers - 2003 - 580 páginas
This introduction to the world of retailing provides a global perspective, enhanced by carefully chosen examples and visuals and by global retail profiles at the end of each ...
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Get Back in the Box

Douglas Rushkoff - 2010 - 336 páginas
Douglas Rushkoff was one of the first social commentators to identify the new culture around the internet. He has spent nearly a decade advising companies on the ways they can ...
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Digital Aboriginal: The Direction of Business Now: Instinctive, Nomadic, and ...

Mikela Tarlow, Philip Tarlow - 2002 - 300 páginas
The Aborigine's view of the world suggests that all things are interconnected. Every relationship in turn influences every other relationship. Along these same lines, this book ...
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Winning At Retail: Developing a Sustained Model for Retail Success

Willard N. Ander, Neil Z. Stern - 2005 - 288 páginas
Praise for Winning At Retail "Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being ...
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Taking Sides: Clashing Views on Controversial Issues in Marketing

Barton Macchiette, Abhijit Roy - 2001 - 388 páginas
This debate style reader is designed to introduce students to controversies in marketing. The readings, which represent the arguments of leading business professionals and ...
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