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Livros Livros de 1 a 10 de aproximadamente 45 relacionados com Emotional Branding: The New Paradigm for Connecting Brands to People.   . 

Brandjam: Humanizing Brands Through Emotional Design

Marc Gobé - 2007 - 319 páginas
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How Brands Become Icons: The Principles of Cultural Branding

Douglas B. Holt - 2004 - 265 páginas
Iconic brands (ie: Coca-Cola, Volkswagon, Corona) have social lives and cultural significance that go well beyond product benefits and features This book distills the ...
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Brand Driven: The Route to Integrated Branding Through Great Leadership

Lynn Parker - 2007 - 388 páginas
BRAND DRIVEN "Leaders have a unique ability to not only sell a product but to deliver on a promise. Brand Driven provides a thoughtful approach to make the promise an enduring ...
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Brand Thinking and Other Noble Pursuits

Debbie Millman - 2011 - 324 páginas
"This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of branding. In a series ...
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Culture and Consumption II: Markets, Meaning, and Brand Management

Grant David McCracken - 2005 - 226 páginas
A follow-up to Grant McCracken's groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a more detailed, exacting ...
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Creating Passion Brands: Getting to the Heart of Branding

Helen Edwards, Derek Day - 2005 - 244 páginas
"Intelligently written and elegantly argued, it gives vivid examples of a whole new way of looking at brands, with a passion." -Leslie Butterfield, Managing Partner, The Ingram ...
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The Culting of Brands: Turn Your Customers Into True Believers

Douglas Atkin - 2004 - 230 páginas
An analysis of the process of branding offers insight into how companies cultivate near-fanatical customer loyalty, identifying the commonalities between cults and corporations ...
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Contemporary Advertising

William F. Arens - 2004 - 617 páginas
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