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Livros Livros de 1 a 10 de aproximadamente 12 relacionados com Emotional Branding: The New Paradigm for Connecting Brands to People.   . 

Emotional Branding

Marc Gobé - 2007 - 288 páginas
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The Big Book of Marketing

Anthony G. Bennett - 2009 - 400 páginas
"A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American Marketing Association "For beginners and ...
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The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules ...

Steve Stoute - 2011 - 304 páginas
The business marketing genius at the forefront of today’s entertainment marketing revolution helps corporate America get hip to today’s new consumer—the tan generation. When ...
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Annual Editions: Marketing, 91-92

John E. Richardson - 1991 - 240 páginas
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Brands That Rock: What Business Leaders Can Learn from the World of Rock and ...

Roger Blackwell, Tina Stephan - 2004 - 256 páginas
The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and ...
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The End of Marketing as We Know It

Sergio Zyman - 2000 - 272 páginas
Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world ...
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