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Livros Livros de 1 a 10 de aproximadamente 22 relacionados com Emotional Branding: The New Paradigm for Connecting Brands to People.   . 

Emotional Branding

Marc Gobé - 2007 - 288 páginas
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Smart Things to Know About, Brands & Branding

John L. Mariotti - 1999 - 240 páginas
The rules of branding are changing by the minute - smart advice to keep yours on top.
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Branding a Store: How to Build Successful Retail Brands in a Changing ...

Ko Floor - 2006 - 360 páginas
Branding a Store shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First the book explains the distinction ...
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Masterminding the Store: Advertising, Sales Promotion, and the New Marketing ...

Donald Ziccardi - 1997 - 336 páginas
In case you haven't noticed, there's a whole new retail and marketing scene out there. It's complicated, intensely competitive, and changing at a rate that's hard to keep up ...
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Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image

Alex Simonson, Bernd H. Schmitt - 1997 - 368 páginas
There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created ...
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