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Livros Livros de 1 a 10 de aproximadamente 28 relacionados com Emotional Branding: The New Paradigm for Connecting Brands to People.   . 

Emotional Branding

Marc Gobé - 2007 - 288 páginas
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Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of ...

Lisa Johnson - 2006 - 277 páginas
Profiles the eighteen- to forty-year-old consumer market as the most coveted and hard-to-reach consumer segment, revealing how to anticipate the buying habits of generations X ...
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Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate

Bernd H. Schmitt - 2000 - 304 páginas
Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd ...
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What is Branding?

Matthew Healey - 2008 - 256 páginas
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The Truth About Successful Entrepreneurship (Collection)

Michael D. Solomon, Donna Heckler, Brian D. Till, Bruce Barringer - 2010 - 672 páginas
150 powerful bite-size solutions for winning entrepreneurs! Get started, find profitable customers, build great brands and marketing programs, and more! Three full books of ...
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Brand Storming: Managing Brands in the Era of Complexity

Michele Fioroni, Garry Titterton - 2008 - 240 páginas
We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are ...
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How Cool Brands Stay Hot: Branding to Generation Y

Joeri Van Den Bergh, Mattias Behrer - 2013 - 240 páginas
Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger ...
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The Marketing Gurus: Lessons from the Best Marketing Books of All Time

Editors at Soundview Exec. Book Summ., Chris Murray - 2006 - 320 páginas
Indispensable summaries of the best marketing books of our time Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best ...
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