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Livros Livros de 1 a 10 de aproximadamente 10 relacionados com Emotional Branding: The New Paradigm for Connecting Brands to People.   . 

Emotional Branding

Marc Gobé - 2007 - 288 páginas
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Living Brands: Collaboration + Innovation = Customer Fascination

Raymond Nadeau - 2007 - 302 páginas
A marketing master reveals how to create brands that tap into customers' lifestyles In an era of 24/7 marketing, companies are creating 'living brands' which speak directly to ...
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Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image

Alex Simonson, Bernd H. Schmitt - 1997 - 368 páginas
There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created ...
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Brand Leadership

David Aaker - 2012 - 352 páginas
Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity ...
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The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives

Michael Wolf - 2010 - 336 páginas
Every so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Understanding Media by ...
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The New Culture of Desire: 5 Radical New Strategies That Will Change Your ...

Melinda Davis - 2002 - 272 páginas
A wholly new force is driving human behavior today, and it's turning the world as we know it upside down and inside out. Human behavior is now being driven by a new survival ...
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Hi-Tech Hi-Touch Branding: Creating Brand Power in the Age of Technology

Paul Temporal, K. C. Lee - 2001 - 219 páginas
A new guide to hi-tech marketing introduces well-established strategies and techniques for market branding designed to work in the technology and information sectors of the ...
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Being the Shopper: Understanding the Buyer's Choice

Phil Lempert - 2002 - 245 páginas
Take a Tour Through the Mind of a Shopper "What's my test of a book I've been asked to review? Pure selfishness. How intense are the underlinings? How many quotes can I add to ...
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