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Livros Livros de 1 a 10 de aproximadamente 10 relacionados com Emotional Branding: The New Paradigm for Connecting Brands to People.   . 

Emotional Branding

Marc Gobé - 2007 - 288 páginas
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Living Brands: Collaboration + Innovation = Customer Fascination

Raymond Nadeau - 2007 - 302 páginas
A marketing master reveals how to create brands that tap into customers' lifestyles In an era of 24/7 marketing, companies are creating 'living brands' which speak directly to ...
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Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate

Bernd H. Schmitt - 2000 - 304 páginas
Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd ...
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Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image

Alex Simonson, Bernd H. Schmitt - 1997 - 368 páginas
There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created ...
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No Logo 10th Anniversary Edition

Naomi Klein - 2010
The tenth anniversary edition of the international bestseller with an updated introduction by Naomi Klein. In the last decade No Logo has become an international phenomenon ...
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