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Livros Livros de 1 a 10 de aproximadamente 12 relacionados com Emotional Branding: The New Paradigm for Connecting Brands to People.   . 

Emotional Branding

Marc Gobé - 2007 - 288 páginas
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Emotional Branding: The New Paradigm for Connecting Brands to People

Marc Gobe - 2013 - 352 páginas
A revised edition of a best-selling reference discusses how social media effectively aided Barack Obama's presidential campaign, reveals the significant impact of Twitter ...
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Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image

Alex Simonson, Bernd H. Schmitt - 1997 - 368 páginas
There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created ...
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Mastering Fashion Marketing

Tim Jackson, David Shaw - 2008 - 400 páginas
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the ...
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Essentials of Marketing

Charles Lamb, Joe Hair, Carl McDaniel - 2011 - 672 páginas
Help your students achieve marketing success by delivering the best up-to-the-minute coverage of key marketing topics available in this complete, yet brief, latest edition of ...
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Next: Trends for the Near Future

Marian L. Salzman, Ira Matathia, Ann O'Reilly - 2000 - 414 páginas
Predicting that technological developments already in existence will dramatically affect the next five to ten years, a guide to making decisions for the near future explains ...
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Brand Meaning

Mark Batey - 2008 - 257 páginas
How a company 'positions' a brand is not necessarily how the consumer perceives that brand. Brands allow marketers to add meaning to products and services, but it is consumers ...
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BrandChild: Remarkable Insights into the Minds of Today's Global Kids and ...

Martin Lindstrom - 2004 - 320 páginas
Praise and Reviews "This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..." - Philip Kotler ...
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