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Livros Livros de 1 a 10 de aproximadamente 41 relacionados com Emotional Branding: The New Paradigm for Connecting Brands to People.   . 

Emotional Branding

Marc Gobé - 2007 - 288 páginas
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Emotional Branding: How Successful Brands Gain the Irrational Edge

Daryl Travis - 2000 - 306 páginas
Argues that successful brands exist when the marketing forms emotional connections to consumers, and suggests ways that companies can identify and tap into consumers' feelings ...
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The Breakaway Brand: How Great Brands Stand Out

Francis J. Kelly, Barry Silverstein - 2005 - 289 páginas
Identifies the characteristics shared by brands like Apple, Volkswagen, and JetBlue - and explains how anyone can create a killer brand. This book reveals the strategies behind ...
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Living Brands: Collaboration + Innovation = Customer Fascination

Raymond Nadeau - 2007 - 302 páginas
A marketing master reveals how to create brands that tap into customers' lifestyles In an era of 24/7 marketing, companies are creating 'living brands' which speak directly to ...
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A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st ...

Scott Bedbury - 2003 - 220 páginas
A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing ...
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The Brand Challenge: Adapting Branding to Sectorial Imperatives

Kartikeya Kompella - 2014 - 360 páginas
The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of sectors including luxury goods, finance and not-for ...
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The End of Advertising as We Know It

Sergio Zyman - 2003 - 256 páginas
The former chief marketing officer at Coca-Cola laments the demise of advertising--a business killed by over-emphasis on art and entertainment. Reprint.
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Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of ...

Lisa Johnson - 2006 - 277 páginas
Profiles the eighteen- to forty-year-old consumer market as the most coveted and hard-to-reach consumer segment, revealing how to anticipate the buying habits of generations X ...
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