Basic Marketing: A Managerial Approach

able activities advertising analysis approach areas attempt basic become brand buyers buying called cent channel chapter cities competition concerned considerable considered consumers continually convenience cost curve customers dealers demand desirable determine developed discount discussed distribution economic effective effort especially example expected expensive factors Figure final firm frequently function handle important income increase indicate industrial interest kind less major manufacturers marketing material method necessary normally objectives obtain offered operation package particular possible practice preference present probably problem profit promotion purchase quantity reason reduce relatively retailers salesmen selling shows similar situation sold sometimes specific standards supply Table tion trade units usually various Week wholesalers