Basic Marketing: A Managerial Approach

able activities advertising analysis approach areas attempt basic become brand buyers buying cent channel chapter cities competition concerned considerable considered consumers continually convenience cost curve customers dealers demand desirable determine developed discount discussed distribution economy effective effort especially example expected expensive factors Figure final firm frequently function handle important income increase indicate industrial interest inventory kinds less major manufacturers marketing materials method necessary normally objectives obtain offered operation package particular possible practice preference present probably problem profit promotion purchase quantity reason reduce relatively retailers salesmen selling shows similar situation sold sometimes specific supply Table tion trade unit usually various Week wholesalers