Hooked: How to Build Habit-Forming Products

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Penguin Books Limited, 04/11/2014 - 256 páginas

Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too.

INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE

Based on years of research, consulting, and practical experience, Hooked:

* Shows how to create user habits that stick

* Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App

* Explains how products influence our behaviour

'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup

'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather

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LibraryThing Review

Procura do Utilizador  - eheinlen - LibraryThing

I found this book to be very interesting, informational and easy-to-read. My only complaint with it is a minor one in that, at one point, the author started a sentence with a number written numerically. You should never do that. Ler crítica na íntegra

LibraryThing Review

Procura do Utilizador  - eheinlen - LibraryThing

I found this book to be very interesting, informational and easy-to-read. My only complaint with it is a minor one in that, at one point, the author started a sentence with a number written numerically. You should never do that. Ler crítica na íntegra

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Acerca do autor (2014)

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

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