Making Innovation Work: How to Manage It, Measure It, and Profit from it

Capa
Wharton School Pub., 2006 - 334 páginas
"This is the book I wish I had read thirty years ago. "Making Innovation Work" is an important resource for leaders who are trying to improve innovation in their organizations. It's crammed with examples and practical ideas that can trigger improvements in innovation, starting tomorrow!"--Lew Platt, Chairman of Boeing, former Chairman and CEO of HP, and former CEO of Kendall-Jackson Wine Estates. "Davila, Epstein, and Shelton remind us that even if the end product is rocket science, the process need not be. To the contrary, tried-and-true practices of management, process, metrics, and incentives are all that it takes to let innovation happen consistently."--Andrew Beebe, President, EnergyInnovations.""Making Innovation Work" is a fresh approach to systematically managing innovation. It integrates the innovation management literature in a way that is insightful, creative, as well as pragmatic. Davila, Epstein, and Shelton have particularly fresh insights on learning, culture, leadership, and executing change. This book will be of great help to those managers leading innovation and change."--Michael Tushman, Paul R. Lawrence MBA Class of 1942 Professor of Business Administration, G

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How You Innovate
1
How
7
Match Innovation to Company Strategy
16
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