Public OpinionSimon and Schuster, 1997 - 272 páginas In what is widely considered the most influential book ever written by Walter Lippmann, the late journalist and social critic provides a fundamental treatise on the nature of human information and communication. As Michael Curtis indicates in his introduction to this edition. Public Opinion qualifies as a classic by virtue of its systematic brilliance and literary grace. The work is divided into eight parts, covering such varied issues as stereotypes, image making, and organized intelligence. The study begins with an analysis of "the world outside and the pictures in our heads," a leitmotif that starts with issues of censorship and privacy, speed, words, and clarity, and ends with a careful survey of the modern newspaper. The work is a showcase for Lippmann's vast erudition. He easily integrated the historical, psychological, and philosophical literature of his day, and in every instance showed how relevant intellectual formations were to the ordinary operations of everyday life. Public Opinion is of enduring significance for communications scholars, historians, sociologists, and political scientists. --Publisher description. |
Índice
PART | 8 |
APPROACHES TO THE WORLD OUTSIDE 2 Censorship and Privacy 3 Contact and Opportunity 4 Time and Attention 5 Speed Words and Clearne... | 21 |
30 | 37 |
STEREOTYPES | 54 |
бо 76 85 6 Stereotypes | 63 |
Stereotypes as Defense | 67 |
Blind Spots and Their Value | 69 |
Codes and Their Enemies | 76 |
PART 6 | 159 |
The SelfContained Community | 167 |
The Role of Force Patronage and Privilege | 175 |
Guild Socialism | 185 |
A New Image | 195 |
The Buying Public | 201 |
The Constant Reader | 208 |
The Nature of News | 214 |
The Detection of Stereotypes | 85 |
PART 4 | 90 |
The Enlisting of Interest | 101 |
The Transfer of Interest | 125 |
Yes or No | 141 |
Leaders and the Rank and File | 150 |
News Truth and a Conclusion | 226 |
The Entering Wedge | 233 |
Intelligence Work | 239 |
The Appeal to the Public | 250 |
The Appeal to Reason | 258 |
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Palavras e frases frequentes
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