Social Software and Web 2.0 Technology Trends

Framsida
Deans, P. Candace
IGI Global, 30 nov. 2008 - 250 sidor
2 Recensioner

Very little has been written to address the emerging trends in social software and technology. With these technologies and applications being relatively new and evolving rapidly, research is wide open in these fields.

Social Software and Web 2.0 Technology Trends fills this critical research need, providing an overview of the current state of Web 2.0 technologies and their impact on organizations and educational institutions. Written for academicians and practicing managers, this estimable book presents business applications as well as implementations for institutions of higher education with numerous examples of how these technologies are currently being used. Delivering authoritative insights to a rapidly evolving domain of technology application, this book is an invaluable resource for both academic libraries and for classroom instruction.

 

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Innehåll

Preface
ConClusion
Acknowledgment
Introduction
The Influence of ConsumerGenerated Content on Customer Experiences and Consumer Behavior
A Strategic Framework for Integrating Web 20 into the Marketing Mix
The Enterprise 20 Organization
Security in a Web 20 World
Web 20 Virtual Worlds and Real Ethical Issues
World of Warcraft and Second Life
Activity Theory Approaches for Authentic Web 20 Learning
Glossary
Social Software and Web 20 Technology Tutorial
Compilation of References
About the Contributors
Index

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Social Software and Web 2.0 Technology Trends
P. Candace Deans
Ingen förhandsgranskning - 2009

Vanliga ord och fraser

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Om författaren (2008)

P. Candace Deans is currently on the faculty of the Robins School of Business, University of Richmond. Prior to that appointment, she was on the faculty of Thunderbird, The American Graduate School of International Management (1993-2002). She also served on the faculty of the Calloway School of Business, Wake Forest University (1989 - 1993). She received her Ph.D. degree from the University of South Carolina with a major in Information Technology and International Business. Dr. Deans' current research activities focus on international information technology issues and related curriculum development. [Editor]

Bibliografisk information

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TitelSocial Software and Web 2.0 Technology Trends
Premier reference source
RedaktörDeans, P. Candace
Utgåvaillustrerad
UtgivareIGI Global, 2008
ISBN1605661236, 9781605661230
Längd250 sidor
  
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