I.

THE UNKNOWN PUBLIC.

Do the customers at publishing-houses, the members of bookclubs and circulating libraries, and the purchasers and borrowers of newspapers and reviews, compose altogether the great bulk of the reading public of England? There was a time when, if anybody had put this question to me, I, for one, should certainly have answered, Yes.

I know better now. So far from composing the bulk of English readers, the public just mentioned represents nothing more than the minority.

This startling discovery dawned upon me gradually. I made my first approaches towards it in walking about London, more especially in the second and third rate neighbourhoods. At such times, whenever I passed a small stationer's or small tobacconist's shop, I became mechanically conscious of certain publications which invariably occupied the windows. These publications all appeared to be of the same small quarto size; they seemed to consist merely of a few unbound pages; each one of them had a picture on the upper half of the front leaf, and a quantity of small print on the under. just as much as this, for some time, and no more. the gentlemen who profess to guide my taste in literary matters had ever directed my attention towards these mysterious publications. My favourite Review is, as I firmly believe, at this very day, unconscious of their existence. My enterprising librarian-who forces all sorts of books on my attention that I want to read, be

don't

I noticed
None of

cause he has bought whole editions of them a great bargain— has never yet tried me with the limp unbound picture-quarto of the small shops. Day after day, and week after week, the mysterious publications haunted my walks, go where I might; and, still, I was too careless to stop and notice them in detail. I left London and travelled about England. The neglected publications followed me. There they were in every town, in oyster-shops, in cigar-shops, in lozenge-shops. Villages even-picturesque, strong-smelling villages-were not free from them. Wherever the speculative daring of one man could open a shop, and the human appetites and necessities of his fellow-mortals could keep it from shutting up again-there, as it appeared to me, the unbound picture-quarto instantly entered, set itself up obtrusively in the window, and insisted on being looked at by everybody. "Buy me, borrow me, stare at me, steal me. Oh, inattentive stranger, do anything but pass me by!"

Under this sort of compulsion, it was not long before I began to stop at shop-windows and look attentively at these all-pervading specimens of what was to me a new species of literary production. I made acquaintance with one of them among the deserts of West Cornwall; with another in a populous thoroughfare of Whitechapel; with a third in a dreary little lost town at the north of Scotland. I went into a lovely county of South Wales; the modest railway had not penetrated to it, but the audacious picture-quarto had found it out. Who could resist this perpetual, this inevitable, this magnificently unlimited appeal to notice and patronage? From looking in at the windows of the shops, I got on to entering the shops themselves-to buying specimens of this locust-flight of small publications-to making strict examination of them from the first page to the last-and finally, to instituting inquiries about them in all sorts of well-informed quarters. The result has been the discovery of an Unknown Public; a public to be cou by millions; the mysterious, nted

the unfathomable, the universal public of the penny-novelJournals.*

I have five of these journals now before me, represented by one sample copy, bought hap-hazard, of each. There are many more; but these five represent the successful and wellestablished members of the literary family. The eldest of them is a stout lad of fifteen years' standing. The youngest is an infant of three months old. All five are sold at the same price of one penny; all five are published regularly once a week; all five contain about the same quantity of matter. The weekly circulation of the most successful of the five, is now publicly advertised (and, as I am informed, without exaggeration) at half a Million. Taking the other four as attaining altogether to a circulation of another half million (which is probably much under the right estimate) we have a sale of a Million weekly for five penny journals. Reckoning only three readers to each copy sold, the result is a public of three millions-a public unknown to the literary world; unknown, as disciples, to the whole body of professed critics; unknown, as customers, at the great libraries and the great publishing-houses; unknown, as an audience, to the distinguished English writers of our own time. A reading public of three millions which lies right out of the pale of literary civilization, is a phenomenon worth examining- a mystery which the sharpest man among us may not find it easy to solve.

In the first place, who are the three millions-the Unknown Public as I have ventured to call them?

The known reading public-the minority already referred to-are easily discovered and classified. There is the reli

* It may be as well to explain that I use this awkward compound word in order to mark the distinction between a penny journal and a penny newspaper. The "journal" is what I am now writing about. The "newspaper" is an entirely different subject, with which this article has no connection.

gious public, with booksellers and literature of its own, which includes reviews and newspapers as well as books. There is the public which reads for information, and devotes itself to Histories, Biographies, Essays, Treatises, Voyages and Travels. There is the public which reads for amusement, and patronizes the Circulating Libraries and the railway book-stalls. There is, lastly, the public which reads nothing but newspapers. We all know where to lay our hands on the people who represent these various classes. We see the books they like on their tables. We meet them out at dinner, and hear them talk of their favourite authors. We know, if we are at all conversant with literary matters, even the very districts of London in which certain classes of people live who are to be depended upon beforehand as the picked readers for certain kinds of books. But what do we know of the enormous outlawed majority of the lost literary tribes-of the prodigious, the overwhelming three millions? Absolutely nothing.

I myself and I say it to my sorrow-have a very large circle of acquaintance. Ever since I undertook the interesting task of exploring the Unknown Public, I have been trying to discover among my dear friends and my bitter enemies (both alike on my visiting list), a subscriber to a penny-noveljournal and I have never yet succeeded in the attempt. I have heard theories started as to the probable existence of penny-novel-journals in kitchen dressers, in the back parlours of Easy Shaving Shops, in the greasy seclusion of the boxes. at the small Chop Houses. But I have never yet met with any man, woman, or child who could answer the inquiry, "Do you subscribe to a penny journal ?" plainly in the affirmative, and who could produce the periodical in question. I have learnt, years ago, to despair of ever meeting with a single woman, after a certain age, who has not had an offer of marriage. I have given up, long since, all idea of ever discovering a man who has himself seen a ghost, as distinguished from that other inevitable man who has had a bosom friend who has unques