Mastering The Essentials of Sales: What You Need to Know to Close Every Sale

Capa
McGraw Hill Professional, 16/06/2010 - 220 páginas

Go back to basics and soar to new heights of profit

This book takes you to the source of sales excellence: the fundamentals. A gold mine of practical wisdom for seasoned professionals and beginners alike, it helps you build a strong foundation in the basics from which to soar to dizzying new levels of professionalism and profitability.

International sales guru Gerhard Gschwandtner draws upon his 30 years of experience and on the wisdom of legends from the worlds of business, sports, the military, science, and entertainment to deliver 51 concise essays that teach powerful success lessons.

ASKING QUESTIONS

“If you don't ask questions that lead to the customer's needs, you won't be needed by your customer or your company.”

RELATIONSHIPS

“The quality of your relationship with your customer determines the profitability of the account.”

LEARNING

“Set aside two hours every week for professional development. In three years you'll be far ahead of your competition.”

CASHING IN ON FAILURE

“Failure is always a bitter medicine. We can either swallow the medicine so it can release its power, or refuse to take it and fail again.”

 

Palavras e frases frequentes

Passagens conhecidas

Página 90 - He who receives an idea from me receives instruction himself without lessening mine ; as he who lights his taper at mine receives light without darkening me.
Página 120 - working eighteen hours a day." "Not at all," he said. "You do something all day long, don't you? Every one does. If you get up at seven o'clock and go to bed at eleven, you have put in sixteen good hours, and it is certain with most men, that they have been doing something all the time. They have been either walking, or reading, or writing, or thinking. The only trouble is that they do it about a great many things and I do it about one. If they took the time in question and applied it in one direction,...
Página 34 - Every man takes the limits of his own field of vision for the limits of the world.
Página 93 - According to a 1994 survey conducted by the Times Mirror Center for the People and the Press, one in three homes has a computer.
Página 53 - Scene system to practice their missions before they ever stepped to the jet — reconfirming the old adage, "the more you sweat in peace, the less you bleed in war.
Página 148 - There is nothing brilliant or outstanding in my record, except perhaps this one thing. I do the things that I believe ought to be done. And when I make up my mind to do a thing, I act.
Página 93 - Pennsylvania, has warned that "journalists are now creating the coverage that is going to lead to their own destruction. If you cover the world cynically . . . you invite your readers and viewers to reject journalism as a mode of communication because it must be cynical too.
Página 93 - ... the Times Mirror report said. Kathleen Hall Jamieson, of the University of Pennsylvania, says, "Journalists are now creating the coverage that is going to lead to their own destruction. If you cover the world cynically and assume that everybody is Machiavellian and motivated by their own selfinterest, you invite your readers and viewers to reject journalism as a mode of communication because it must be cynical, too.
Página 41 - How would you rate them on a scale from one to ten, with ten being the highest level of knowledge, skills, and motivation?

Acerca do autor (2010)

Gerhard Gschwandtner has more than three decades of international sales and marketing experience. He is the founder and publisher of Selling Power, the world's leading sales magazine. For more books in the Selling Power Success library and information on the magazine, visit SellingPower.com.

Informação bibliográfica