HOW TO DO BUSINESS BY LETTER AND TRAINING COURSE IN Conversational English By SHERWIN CODY Author of "Word Study for Schools," "Short Term Grammar Drill,” and “The Cody SIXTEENTH EDITION CHICAGO SCHOOL OF ENGLISH This book is intended for teachers and students who wish to become able to write really creditable and up-to-date business letters in a business office in conversational English. There is just one way in which this practical skill can be given, and that is by educating the instinct. Use of former editions of this book in the classroom for several years past has clearly proved that it really makes successful letter writers by giving the business instinct. For one thing, the form, style, and arrangement of letters are so presented that the correct style is always before the student's eye, and he absorbs it almost unconsciously. A thing that is seen is learned in a mere fraction of the time required to master that which is merely talked about. Above all, this book affords a successful training in Business English Composition by giving the student the business point of view. It enables him to catch something of the spirit of salesmanship in letters, and that develops into an enthusiasm that brings practical results in one-half or onethird the time that they can be obtained by any other method. Once get the student interested in the composition of letters from the salesmanship point of view, and he will develop instinctively a power of expression that is really surprising. Of course, only a real business man could be expected to put the element of business instinct and salesmanship into a textbook, and I think that is the point in which this book has an advantage over others which have been prepared by theorists and not by successful practitioners of the art of doing business by mail. The language taught in this book is that which a business man would use in talking to a customer, no word not natural in conversation being tolerated. I know of no better way to teach conversational English. |