Successful Marketing for the Small Business
Kogan Page, 2001 - 260 páginas
This practical guide demonstrates how any service- or product-led organization can be revitalized through a basic grasp of marketing. Fully updated, this fifth edition should be useful to the new starter or the established small firm that wants to expand. It offers tried and tested advice on market research, advertising, promotion, selling techniques, product launches and exporting.
Opinião das pessoas - Escrever uma crítica
Não foram encontradas quaisquer críticas nos locais habituais.