Successful Marketing for the Small Business
Kogan Page, 2001 - 260 páginas
Praise and Reviews `A solid and practical guide to marketing`MARKETINGBig firms have marketing departments, but small firms must learn to market for themselves. If, for example, you want to supply Sainsburys (or even just clean their windows!), this fully revised Fifth Edition will tell you how to identify the key players and meet their needs - at a profit.The author argues that, contrary to the opinions of many 'experts', the Internet has not removed the need to understand proven marketing principles. The topics covered include:market research;fixing a price;getting publicity;designing your own adverts;running an exhibition stand;writing a sales letter;buying print;after-sales customer care;what makes a good Web site.Based on Dave Patten's extensive experience, Successful Marketing for the Small Business is essential reading for anyone with a new company or an established small firm who wants to expand, providing fresh ideas and removing the need to bring in expensive consultants.
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