Successful Marketing for the Small Business

Capa
Kogan Page, 2001 - 260 páginas
This practical guide demonstrates how any service- or product-led organization can be revitalized through a basic grasp of marketing. Fully updated, this fifth edition should be useful to the new starter or the established small firm that wants to expand. It offers tried and tested advice on market research, advertising, promotion, selling techniques, product launches and exporting.

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Referências a este livro

Radical Science Series

Pré-visualização indisponível - 1985

Acerca do autor (2001)

Dave Patten runs his own marketing advisory business which can be reached at www.marketing-taunton.co.uk. He has over 25 years first-hand experience in marketing and finance.

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