Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy

Capa
Allworth Press, 2002 - 249 páginas
This manual presents a concept designed to help companies develop brands that should inspire loyalty among consumer's in today's emotionally charged social and economic climate. It details ten commandments for companies, along with practical examples and images from advertising and retail.

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Acerca do autor (2002)

Marc Gobe is the founder, President, CEO, and Executive Creative Director of desgrippes gobe group one of the world's top ten brand image creation firms

Informação bibliográfica

TítuloCitizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy
AutorMarc Gobé
Ediçãoilustrada
EditoraAllworth Press, 2002
ISBN158115240X, 9781581152401
Número de páginas249 páginas
  
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