Age of Propaganda: The Everyday Use and Abuse of PersuasionMacmillan, 14/03/2001 - 416 páginas Americans create 57% of the world's advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages. |
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Índice
Our Age of Propaganda | 1 |
The Psychology of Everyday Persuasion | 19 |
Mysterious Influence | 21 |
Mindless Propaganda Thoughtful Persuasion | 33 |
The Rationalizing Animal | 40 |
The Four Stratagems of Influence | 48 |
Setting the Stage for Effective Influence | 69 |
Words of Influence | 71 |
Protagoras Ideal OneSided Puffery versus TwoSided Debate | 196 |
Touch the Heart Persuade the Mind | 205 |
The Fear Appeal | 207 |
The Granfalloon Technique | 216 |
Guilt Sells | 223 |
What Is the Influence of One Flower Given? | 230 |
The Committed Heart | 235 |
To Practice What You Preach | 241 |
Pictures in Our Heads | 79 |
Saddam Hussein The Hitler of Baghdad? | 87 |
A Questionable Persuasion | 93 |
The Power of Decoys | 100 |
The Psychology of Factoids | 103 |
Real and Manufactured | 119 |
The Credible Communicator | 121 |
Breakfast of Champions Junk Food for the Self | 128 |
How Do You Persuade if Everyone Knows You Are Untrustworthy Unbelievable and Disliked? | 132 |
The Manufacture of Credibility | 139 |
Prizefighter Slays Eleven with One Look The Influence of Mass Media Models | 146 |
The Message and How It Is Delivered | 155 |
Packages | 157 |
SelfSell | 166 |
Naked Attics and Neighborhood War Heroes On Vividness in Communication | 171 |
Why Do They Keep Repeating the Same Ads? | 179 |
If You Have Nothing to SayDistract Them | 185 |
If You Want to Gain an Inch Ask for a MileSometimes | 188 |
The Psychology of Scarcity and the Mystique of Phantoms | 250 |
The Challenge of Propaganda to Society | 259 |
Education or Propaganda? | 261 |
What Is News? | 268 |
On the Ineffectiveness of Information Campaigns | 280 |
Subliminal Sorcery Who Is Seducing Whom? | 285 |
Persuasion Direct | 295 |
How to Become a Cult Leader | 302 |
Propaganda in the Third Reich A Case for Uncertainty | 317 |
Counteracting the Tactics of Propaganda | 327 |
Is Forewarned Forearmed? Or How to Really Resist Propaganda | 329 |
What We Can Do to Stop Propaganda in Its Tracks | 340 |
Peithos Children | 349 |
357 | |
399 | |
ABOUT THE AUTHORS | 415 |
Outras edições - Ver tudo
Age of Propaganda: The Everyday Use and Abuse of Persuasion Anthony Pratkanis,Elliot Aronson Pré-visualização indisponível - 2001 |
Age of Propaganda: The Everyday Use and Abuse of Persuasion Anthony R. Pratkanis,Elliot Aronson Pré-visualização indisponível - 2001 |
Age of Propaganda: The Everyday Use and Abuse of Persuasion Anthony Pratkanis,Elliot Aronson Pré-visualização indisponível - 2001 |
Palavras e frases frequentes
Referências a este livro
Research Methods in the Social and Behavioral Sciences Russell A. Jones Visualização de excertos - 1996 |