Television: Technology and Cultural Form

Psychology Press, 2003 - 172 páginas
Television: Technology and Cultural Form was first published in 1974, long before the dawn of multi-channel TV, or the reality and celebrity shows that now pack the schedules. Yet Williams' analysis of television's history, its institutions, programmes and practices, and its future prospects, remains remarkably prescient.

Williams stresses the importance of technology in shaping the cultural form of television, while always resisting the determinism of McLuhan's dictum that 'the medium is the message'. If the medium really is the message, Williams asks, what is left for us to do or say? Williams argues that, on the contrary, we as viewers have the power to disturb, disrupt and to distract the otherwise cold logic of history and technology - not just because television is part of the fabric of our daily lives, but because new technologies continue to offer opportunities, momentarily outside the sway of transnational corporations or the grasp of media moguls, for new forms of self and political expression.

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Mark Graham Brown has been consulting with organizations on improving performance since 1979. He has worked with business and government organizations in the U.S. and 16 other countries, and is regarded as one of the leading experts on performance measurement/balanced scorecard and the Baldrige model. Mr. Brown is the author of the first bestselling book ever written on the Baldrige criteria that has been updated every year since 1990. He is also the author of three books on balanced scorecards. Mark's corporate clients include: Bose, Medtronic, Wells Fargo, Farmers Insurance, ESAB, PepsiCo, Momentum Textiles, Promega, and Bechtel. Non-profit/government clients include: New Zealand Business Excellence Foundation, Palomar Medical Centers, California State University,

Department of Energy, Centers for Disease Control, U,S, Navy, Army Corps of Engineers, Los Angeles Unified School District, and the City of Los Angeles. Mr. Brown conducts public workshops for the Institute for Management Studies and the California Council for Excellence. He has his own consulting practice in Manhattan Beach, California.

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