On Becoming a ConsumerRoutledge, 19/02/2007 - 432 páginas The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior. |
No interior do livro
Resultados 1-5 de 36
Página xiii
O conteúdo desta página está restrito.
O conteúdo desta página está restrito.
Página 8
O conteúdo desta página está restrito.
O conteúdo desta página está restrito.
Página 9
O conteúdo desta página está restrito.
O conteúdo desta página está restrito.
Página 29
O conteúdo desta página está restrito.
O conteúdo desta página está restrito.
Página 30
O conteúdo desta página está restrito.
O conteúdo desta página está restrito.
Índice
Introduction
| 1 |
Environments in which consumer behavior patterns develop
| 33 |
The relationship between consumer development and the development of the person
| 93 |
stages of consumer behavior development
| 153 |
Role of parents and marketers in consumer development
| 317 |
391 | |
Outras edições - Ver tudo
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização limitada - 2007 |
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização indisponível - 2007 |
Palavras e frases frequentes
actions adults advertising age four baby baby’s basic become Beijing body brand names called caretakers cereal chapter chil child child’s childhood children begin children learn children’s consumer behavior China Chinese clothing co-purchase cognitive development commercial objects consumer behavior patterns consumer development consumer role crib daycare developmental psychologist dren eating elementary school example fact fine motor skills girl household ice cream infant influence instance interact Interviewer Jean Piaget kids kindergarten mainly marketers marketplace McDonald’s McNeal mental mind mom’s moms months mother motor development motor skills movements noted package parents perform Photo physical environment Piaget play items preschool probably programs reach requests result sensorimotor sensory system shopping cart social social environment stage of consumer substage sumer behavior supermarket talk teach teachers tekrams term things thinking toddlers usually walking