Digital Advertising

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Macmillan International Higher Education, 14/10/2016 - 232 páginas
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This new edition continues to shape, interrogate, theorise, understand, connect different practices, contextualize and generate patterns from both the history and practice of digital advertising, and the ways that this connects with its environment.
 

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Índice

Illustrations
The History and Business of Digital
Standard Digital Media
NonStandard Digital Media
Creativity
Attention Authenticity
Media Hacking
Threats
Regulations
Analytics Big Data Profiling
Emotiveillance and
The Case of Mobile Apps
Reconciling Art and Science
Notes
Reference List
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Acerca do autor (2016)

Andrew McStay is Reader in Advertising and Digital Media at the University of Bangor, UK.

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