Macmillan International Higher Education, 14/10/2016 - 232 páginas
This new edition continues to shape, interrogate, theorise, understand, connect different practices, contextualize and generate patterns from both the history and practice of digital advertising, and the ways that this connects with its environment.
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The History and Business of Digital
Standard Digital Media
NonStandard Digital Media
Analytics Big Data Profiling
The Case of Mobile Apps
Reconciling Art and Science
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