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THE ROLE OF SMALL BUSINESS IN

FRANCHISING

HEARINGS

BEFORE THE

SUBCOMMITTEE ON MINORITY SMALL BUSINESS ENTERPRISE AND FRANCHISING

OF THE

PERMANENT SELECT COMMITTEE ON SMALL BUSINESS

HOUSE OF REPRESENTATIVES

NINETY-THIRD CONGRESS

FIRST SESSION

WASHINGTON, D.C., JUNE 20, 21; AND JULY 12, 1973

Printed for the use of the Permanent Select Committee on Small Business

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CONTENTS

43

138

Armendaris, Alex, Director, Office of Minority Business Enterprise of
the Department of Commerce: Prepared statement..

Bernstein, Joan Z., Acting Director, Bureau of Consumer Protection,

Federal Trade Commission:

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Browning, Bernard S., president, General Business Services, Inc.:
Prepared statement__

76

Cerajewski, James D., Dunkin' Donuts franchisee, Hammond, Ind.:
Prepared statement__

111

163

Prepared statement_

167

Letters, statements, etc., submitted for the record-Continued

Southland Corp.: Prepared statement_

West, Louise, program specialist, franchising, Department of Com-
merce: Statistics pertaining to 25 by 2 program_-

Page

149

179

Marks, Lionel Alan, attorney, New York, N. Y

201

Offen, Neil II., Direct Selling Association, Washington, D.C.
Rivers, John S., former franchisee, Washington, D.C..
Wedding, Donald Keith, professor, Toledo, Ohio..

205

198

202

THE ROLE OF SMALL BUSINESS IN FRANCHISING

WEDNESDAY, JUNE 20, 1973

HOUSE OF REPRESENTATIVES,

SUBCOMMITTEE ON MINORITY SMALL BUSINESS

ENTERPRISE AND FRANCHISING OF THE

PERMANENT SELECT COMMITTEE ON SMALL BUSINESS,

Washington, D.C.

The subcommittee met, pursuant to notice, at 9:05 a.m., in room 2359, Rayburn House Office Building, Hon. Joseph P. Addabbo (chairman of the subcommittee) presiding.

Present: Representatives Addabbo, Corman, Hungate, McCollister, and Stanton.

Also present: Howard Greenberg, staff director; Leslie Glick, majority counsel; and James R. Phalen, minority counsel.

Mr. ADDABBO. The subcommittee will come to order.

This morning the Subcommittee on Minority Small Business Enterprise and Franchising of the House Permanent Select Committee on Small Business will commence hearings on the question of franchising.

OPENING STATEMENT OF CHAIRMAN ADDABBO

Franchising is a unique partnership between small business and big business. It is a partnership that has been notably successful in terms of our overall economy. During 1973, franchise sales of goods and services are expected to total $156 billion, or about 12 percent of our Nation's estimated gross national product. In the retail market, franchise outlets are expected to account for 30 percent of all retail sales in the United States this year.

In this franchise relationship, big business usually supplies the knowhow and marketing expertise while small business supplies the labor and the capital. However, the relationship between the franchisor and the franchisee is not usually one of equals. It is more akin to a parent/child relationship, with numerous obligations and restrictions imposed on the franchisee. While this relationship has generally proven successful, like any relationship it is subject to abuses.

Among the foremost problems is the inequality in experience and bargaining power between the franchisor who is selling a franchise and the prospective franchisee who is considering the purchase of one. There are some indications that the franchisee may often make a substantial investment without a full understanding of the risks and obligations he is assuming. Some unethical companies have exploited this situation by promising great financial gains to individuals with little experience and limited capital gains which are often never realized.

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