On Becoming a Consumer: The Development of Consumer Behavior Patterns in ChildhoodRoutledge, 2007 - 408 páginas The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior. |
No interior do livro
Resultados 1-5 de 85
... DEVELOPMENT AND THE DEVELOPMENT OF THE PERSON 4 PHYSICAL / MOTOR DEVELOPMENT AND ITS RELATIONSHIP TO CONSUMER DEVELOPMENT 95 Vignette : Wei Shen's Fast - Food Purchase 95 Introduction 97 Physical Growth 98 Motor Development 100 Phases ...
The Development of Consumer Behavior Patterns in Childhood James U. McNeal. 8 STAGE THREE OF CONSUMER DEVELOPMENT : SELECTING / TAKING ( 24-48 MONTHS ) 215 Vignette : Lawrence : A Terrible - Two Taker 215 Introduction 217 Physical / Motor ...
... Development of Gross Motor Skills 290 Development of Fine Motor Skills 292 Cognitive Development 294 Self - Image 295 Logical Thinking 295 Symbolic Representation 296 Moral Reasoning 298 Stage Five : Independent Purchase ( 72–100 Months ) ...
O conteúdo desta página está restrito.
O conteúdo desta página está restrito.
Índice
Introduction | 1 |
Environments in which consumer behavior patterns develop | 33 |
The relationship between consumer development and the development of the person | 93 |
stages of consumer behavior development | 153 |
Role of parents and marketers in consumer development | 317 |
391 | |
Outras edições - Ver tudo
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização indisponível - 2007 |