Contemporary MarketingSouth-Western/Thomson Learning, 2002 - 619 páginas Boone and Kurtz's Contemporary Marketing has proven to be the premier introduction to marketing, year after year. Contemporary Marketing 2002 is a lower-cost paperback alternative updated with new vignettes, print ads, and information. Fully revised examples, tables, figures, charts, and graphs provide up-to-the-minute insight on marketing trends and issues. |
Índice
Chapter 1 | 4 |
Chapter | 10 |
Four Eras in the History of Marketing | 11 |
Direitos de autor | |
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Palavras e frases frequentes
advertising behavior brand name business-to-business buyers buying buying center catalog Chapter communications company's competitive competitors components Concept2 consumers costs create customer service database demand develop DICTIONARY direct marketing discount distribution e-commerce effective electronic employees environment ethical evaluate example Explain FedEx firm's firms forecasting Gateway global Hispanic Identify important increase industry interactive intermediaries international marketing Internet Kmart major manufacturers market segmentation marketing channel marketing mix marketing research marketing strategy marketplace merchandise messages million needs Neiman Marcus objectives offer online marketing operations organization package percent personal selling planning potential pricing strategy product line profit programs RadioShack relationship marketing retailers revenues role sales force sales promotion salespeople salesperson sellers shoppers specific sumers suppliers target market telemarketing television tion Today tomers trade types United users Wal-Mart wholesalers