Basic Marketing: A Managerial Approach

activities advertising analysis areas average basic behavior brand Business Week buyers cent Centertowns chain stores channel members Commerce Cities commodity company's competition competitors considered customers dealers demand curve department stores developed discount discussed distribution distributors economy effective Engel's Laws especially example expenditures expensive factors Figure final consumers firm forecast four P's function grocery gross margin handle important income increase industrial inventory large number major manufacturers margin markdowns marketing manager marketing mix marketing research markup ment merchandise method middlemen normally objectives obtain operation package personal selling pricing objectives problems prod product differentiation profit promotion purchase quantity relatively retailers Robinson-Patman Act salers sales manager sales promotion sales volume salesmen sellers situation sold sometimes specialty specific strategy sumers supermarket supply target tion trade transportation units usually wholesaling