Fundraising Management: Analysis, Planning and PracticePsychology Press, 2004 - 347 páginas This text is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, the text is grounded in the critical issues of fundraising to provide readers with a comprehensive overview of modern fundraising planning and practice. The authors offer key analysis of the critical issues of fundraising as well as tools for the practical side of planning fundraising campaigns. Topics covered include: - Individual giving Trusts and foundations Corporate fundraising Direct marketing Community marketing Campaign Integration The text includes examples and cases from both the UK and the US, bringing the theory to life. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society. In addition, the text works through the planning stages of fundraising to give readers a rounded understanding of fundraising management. A truly groundbreaking new text in this area, Fundraising Management is essential reading for students of fundraising and nonprofit professionals alike |
Índice
List of plates | 1 |
THE FUNDRAISING PLANNING PROCESS | 17 |
MARKETING RESEARCH FOR FUNDRAISING | 40 |
17 | 62 |
THE FUNDRAISING PLAN | 68 |
FUNDRAISING FROM INDIVIDUALS | 91 |
DONOR RECRUITMENT | 117 |
DONOR DEVELOPMENT | 137 |
CORPORATETRUST FUNDRAISING | 213 |
TRUST AND FOUNDATION FUNDRAISING | 242 |
BRANDING AND CAMPAIGN INTEGRATION | 256 |
CRITICAL ISSUES IN FUNDRAISING | 271 |
BENCHMARKING FUNDRAISING PERFORMANCE | 300 |
93 | 303 |
LEGAL AND ETHICAL ASPECT OF FUNDRAISING MANAGEMENT | 316 |
339 | |
MAJOR GIFT FUNDRAISING | 158 |
PLANNED AND LEGACY GIVING | 178 |
COMMUNITY FUNDRAISING | 200 |
91 | 210 |
342 | |
343 | |
Outras edições - Ver tudo
Fundraising Management: Analysis, Planning and Practice Elaine Jay,Adrian Sargeant Pré-visualização limitada - 2004 |
Fundraising Management: Analysis, Planning and Practice Elaine Jay,Adrian Sargeant Pré-visualização limitada - 2004 |
Fundraising Management: Analysis, Planning and Practice Adrian Sargeant,Elaine Jay Pré-visualização indisponível - 2004 |
Palavras e frases frequentes
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