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beauty be itself transformed and incarnate in shapes
diverse without end, must be simple and absolute;
hence only must the believer expect profit or reward
Over every building made sacred to art of any sort,
upon the hearts of all who strive after it to serve it, there
should be written these words of the greatest master now
living among us :-
“ La beauté est parfaite,

La beauté peut toute chose,
La beauté est la seule chose au monde qui n'existe pas à demi."

LONDON : PRINTED BY
SPOTTISWOODE AND CO., NEW-STREET SQUARE

AND PARLIAMENT STREET

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74 & 75, PICCADILLY, LONDON, W.

ADVERTISING, A HISTORY OF, from the Earliest Times.

Illustrated by Anecdotes, Curious Specimens, and Biographical Notes of Successful Advertisers. By HENRY SAMPSON. Crown 8vo, with Coloured Frontispiece and Illustrations, cloth gilt, 7s. 6d.

"Nowhere is humanity so frank and real as in the advertising columns of the journals. Mr. Sampson has contrived to give us much of the essence of these columns, and therefore of humanity as it really is. The chapters devoted to hoaxing advertisements and their results are exceedingly entertaining; the author has also found a good deal that is pertinent to say of lotteries. On the whole, he has proved himself fairly equal to a comprehensive and difficult subject, and has produced a book that will be read with untlagging interest.”-Pall Mall Gazette.

“We have here a book to be thankful for. Mr. Sampson carries us pretty well over the world to show us how wit, audacity, craft, and cunning have been employed in advertising. Among the many interesting illustrations to this book is a photographed copy of the Times for January ist, 1788, which may be easily read by means of a magnifying glass. We recommend the present volume, which takes us through antiquity, the Middle Ages, and the present time, illustrating all in turn by advertisements-serious, comic, roguish, or downright rascally. The chapter on 'swindles and hoaxes' is full of entertainment; but of that the volume itself is full from the first page to the last."-Athenaum. ÆSOP'S FABLES TRANSLATED INTO HUMAN NATURE.

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AMUSING POETRY. A Selection of Humorous Verse from the

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with the Panorama. Edited by T. W. ROBERTSON and E. P. HINGSTON. With

numerous Illustrations. Small 4to, green and gold, 6s. AS PRETTY AS SEVEN, and other Popular German Stories.

Collected by LUDWIG BECHSTEIN. With Additional Tales by the Brothers Grimm, and 100 Illustrations by RICHTER. Small 410, green and gold, 6s. 6d.; gilt edges, 75. 6d.

RACON'S (Francis, Lord) WORKS, both English and Latin, with

an Introductory Essay, Biographical and Critical, and copious Indexes. Two Vols., imperial 8vo, with Portrait, cloth extra, £ 1 45. BARDSLEY'S ENGLISH SURNAMES: Their Sources and

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