A history of advertisingChatto and Windus Piccadilly, 1874 - 615 páginas |
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Página vii
... facts - at all events , so far as the individual advertisers themselves . are concerned . That any firm , tradesmen , manufac- turers , agents , quacks , perfumers , patentees , or what- ever they may be , pay a settled annual sum , no ...
... facts - at all events , so far as the individual advertisers themselves . are concerned . That any firm , tradesmen , manufac- turers , agents , quacks , perfumers , patentees , or what- ever they may be , pay a settled annual sum , no ...
Página 2
... fact that so little trouble has ever been taken by encyclopædists to discover anything about them ; and as time begets diffi- culties in research , we are almost driven to regard the first advertisement with which we are acquainted as ...
... fact that so little trouble has ever been taken by encyclopædists to discover anything about them ; and as time begets diffi- culties in research , we are almost driven to regard the first advertisement with which we are acquainted as ...
Página 3
... fact , each party had its organs , to dis- seminate sentiments of loyalty , or to foster a spirit of resistance against the inroads of power . † The country was This paper seems to have been an imposture , which , believed in at the ...
... fact , each party had its organs , to dis- seminate sentiments of loyalty , or to foster a spirit of resistance against the inroads of power . † The country was This paper seems to have been an imposture , which , believed in at the ...
Página 7
... fact that , no matter how extensive a circulation may be , it is intrinsically useless unless flowing through the channel which is fairly likely to effect the purpose for which the advertisement is inserted . It is customary to see a ...
... fact that , no matter how extensive a circulation may be , it is intrinsically useless unless flowing through the channel which is fairly likely to effect the purpose for which the advertisement is inserted . It is customary to see a ...
Página 8
... fact , advertising is a most expensive luxury if not properly regu- lated , and a most valuable adjunct when coolness and cal- culation are brought to bear upon it as accessories . The heavy duties originally imposed upon newspapers ...
... fact , advertising is a most expensive luxury if not properly regu- lated , and a most valuable adjunct when coolness and cal- culation are brought to bear upon it as accessories . The heavy duties originally imposed upon newspapers ...
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Palavras e frases frequentes
adver advertisements Æsop announcements appeared attention bills called Celestial Bed century character cloth extra columns Covent Garden crier Crown 8vo cure curious custom Daily Daily Courant desire Edition England English favour Fcap Fleet Street fortune friends Gazette gentleman gilt give notice guineas honour horses HUGHES FORDE hundred Illustrations inserted John journals kind King KINGSCLERE known late letter London London Gazette Lord lottery Ludgate Hill manner marriage married matter means ment Mercury Morning never newspapers offered paper persons PICCADILLY Pompeii possessed Post pounds present printed prize proprietor published quack reader received reference regard Royal royal Bible says Sculps seems sell servant shillings sold specimen Street swindle Tatler tavern Theatre things thousand tickets tion tisements town William Lilly wish writing Yarwell young lady
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