Confessions of an Advertising Man

Capa
Atheneum, 1963 - 172 páginas
Mr. Ogilvy reveals, among other professional secrets, how he gets clients, how to write potent copy, and how to rise to the top of the advertising field.

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Procura do Utilizador  - DavidFerrers - LibraryThing

For anyone who has worked in the advertising industry this is inspirational stuff and an interesting insight into the history of the industry. David Ogilvy was one of the founding fathers of modern ... Ler crítica na íntegra

LibraryThing Review

Procura do Utilizador  - loralu - LibraryThing

As an architectural graduate/designer who has worked both in a large firm and running my own business, this was an interesting book to read. While some of the comments and critiques are advertising ... Ler crítica na íntegra

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