Confessions of an Advertising ManAtheneum, 1963 - 172 páginas Mr. Ogilvy reveals, among other professional secrets, how he gets clients, how to write potent copy, and how to rise to the top of the advertising field. |
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Página 104
David Ogilvy. VI How to Write Potent Copy I. HEADLINES THE headline is the most important element in most advertise ... headline as read the body copy . When you have written have spent eighty cents out of If your dollar . your headline ...
David Ogilvy. VI How to Write Potent Copy I. HEADLINES THE headline is the most important element in most advertise ... headline as read the body copy . When you have written have spent eighty cents out of If your dollar . your headline ...
Página 105
... headline ; they catch the eye of everyone who suffers from this inconvenience . If you want mothers to read your adver- tisement , display MOTHERS in your headline . And so on . Conversely , do not say anything in your headline which is ...
... headline ; they catch the eye of everyone who suffers from this inconvenience . If you want mothers to read your adver- tisement , display MOTHERS in your headline . And so on . Conversely , do not say anything in your headline which is ...
Página 106
... headline . This re- quires long headlines . When the New York University School of Retailing ran headline tests with the cooperation of a big department store , they found that headlines of ten words or longer , containing news and ...
... headline . This re- quires long headlines . When the New York University School of Retailing ran headline tests with the cooperation of a big department store , they found that headlines of ten words or longer , containing news and ...
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