Communication: An IntroductionSAGE, 15/12/1999 - 240 páginas Written as an introduction for beginning students, this book offers a thorough, yet lively, overview of human communication in all its aspects. Accessibly written and assuming no prior knowledge of the discipline Communication: An Introduction: offers a thorough, yet lively, examination of all aspects of human communication, including: a summary of its nature, form and function; a detailed analysis of all the levels of communication; a description and overview of the different traditions of communication studies; and a consideration of the future of communication - as a phenomenon and as a field of research. |
Índice
| 1 | |
| 27 | |
Chapter 3 Culture and Society Media and Communication | 53 |
Part III Levels of Communication | 70 |
Chapter 5 Organizational Communication | 105 |
Chapter 6 Societal Communication Mass Communication | 138 |
Chapter 7 International and Intercultural Communication | 170 |
Part IV The Future of Communication | 199 |
References | 206 |
Name Index | 212 |
Subject Index | 214 |
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Palavras e frases frequentes
adhocracies adolescence agents of socialization and/or basic behaviour beta coefficients called cell century characteristics characterized communication research communication studies countries course Culture in Society decades defined developed diffusion dimensions disciplines discussed economic example expressed family communication climate Figure formal models functions group communication homo sapiens human communication important individual communication influence innovation instance interaction international communication Internet interpersonal communication language least less mass communication mass media means munication networks number of different offers organizational communication orientation patterns perspective phenomena political position power distance primarily processes production relations relationships relatively represent Rosengren scholarly science and scholarship sectors so-called social sciences societal systems sociogram sometimes specific speech acts spiral of silence structure substantive theory Sweden Swedish symbols television tend tendencies traditional TV viewing types typology uncertainty avoidance units variables various video nasties weak tie Wheel of Culture