Entrepreneurship: Back to BasicsBeard Books, 2003 - 308 páginas An informative resource for the entrepreneur or would-be entrepreneur. |
Índice
1 | |
9 | |
10 | |
11 | |
13 | |
14 | |
HOW TO TELL IF YOURE AN ENTREPRENEUR | 15 |
What Kind of Company? | 17 |
SMALL BUSINESS TYPES WE CAN DO WITHOUT | 140 |
Acquiring and Divesting People | 143 |
RECRUITING | 147 |
INTERVIEWING | 149 |
DIVESTING PEOPLE | 150 |
A NOTE ON THE PERSONNEL FUNCTION | 152 |
MARKETING | 155 |
IMAGE VERSUS REALITY | 156 |
SERVICE VERSUS MANUFACTURING | 19 |
WHERE TO LOOK FOR IDEAS | 20 |
CRITERIA FOR FIRST PRODUCTS | 22 |
VENTURE ARCHITECTURE | 24 |
WHAT CHARACTERIZES GOOD ARCHITECTURE? | 26 |
Measuring the Need | 30 |
WHERE DO YOU LOOK FOR INFORMATION? | 33 |
Selection of Cohorts | 38 |
IS A TEAM REALLY NECESSARY? | 39 |
THE QUESTION OF STOCK | 40 |
ONE APPROACH | 42 |
HOUSECLEANING | 44 |
The Zero Stage Form versus Substance | 46 |
WHAT FORM SHOULD THE COMPANY TAKE? | 47 |
WHAT KIND OF FACILITIES? | 48 |
DIRECTORS PRO AND CON | 49 |
PROTOTYPES AND PLAUSIBILITY | 50 |
WHERE DOES SEED MONEY COME FROM? | 51 |
WHAT TO DO UNTIL THE MONEY ARRIVES? | 53 |
Leaving the Womb | 56 |
NONCOMPETITION AGREEMENTS | 57 |
WHEN TO SPLIT | 58 |
WHAT TO TAKE WITH YOU | 59 |
FINANCING AND FINANCES | 61 |
WHAT IS THE WORTH OF VALUELESS STOCK? | 63 |
WHAT IT IS AND ISNT | 64 |
OPERATING WITHOUT CAPITAL | 65 |
MAGIC OF INITIAL SALES | 69 |
Equity Sources A Range of Motivations | 70 |
PRIVATE INDIVIDUALS OR GROUPS OF INDIVIDUALS | 71 |
VENTURE CAPITAL FIRMS | 74 |
ADLERS LAWS | 76 |
SMALL BUSINESS INVESTMENT COMPANIES SBICs | 77 |
FIDUCIARY FUNDS MANAGERS | 78 |
INDUSTRIAL CORPORATIONS | 79 |
THE ONLY GAME IN TOWN? | 82 |
Public or Private Whats the Difference? | 86 |
SIZING UP THE MARKET | 89 |
SOME ADDITIONAL CONSIDERATIONS | 90 |
The Business Plan | 92 |
THE FUNDRAISING PLAN | 95 |
HOW MUCH MONEY? | 96 |
THE OPERATING BUSINESS PLAN | 98 |
Shopping and Negotiations | 100 |
A NOTE ON FINDERS | 101 |
DONT SHOP THE DEAL | 102 |
THE PITCH | 103 |
A NOTE ON REFERENCES | 104 |
WHAT IS IN A LETTER OF INTENT? | 105 |
THE DOCUMENT | 107 |
THE NEGOTIATION PROCESS | 108 |
AccountingInside and Out | 111 |
ACCOUNTING AS A LANGUAGE | 112 |
AUDITORS | 114 |
SELECTION OF AN AUDITING FIRM | 115 |
THE AUDIT | 116 |
BUDGETS AND CONTROL | 117 |
Care and Feeding of Bankers | 120 |
SELECTING A BANK | 121 |
GROOMING THE RELATIONSHIP | 122 |
MISCELLANEOUS SERVICES OF BANKS | 123 |
DAYTODAY BANKING | 124 |
That Next Round of Financing | 126 |
WHO NEEDS THOSE GUYS? | 128 |
FINANCING PAST LOSSES | 129 |
ACQUIRING AN ACQUIRER | 131 |
PEOPLE | 135 |
THE OUTGROWN EMPLOYEE | 136 |
TALENT VERSUS EXPERIENCE | 138 |
ADVERTISING AGENCIES | 158 |
PRICING | 159 |
CONTINUOUS MARKET RESEARCH | 160 |
IDENTIFYING AND RECRUITING REPS | 161 |
SUCCEEDING WITH REPS | 162 |
BEYOND REPS | 164 |
INTERNATIONAL MARKETING | 165 |
YOUR JOB AS CHEERLEADER | 167 |
SELLING CAN BE LEARNED | 168 |
The Customer | 170 |
ANALYZING CUSTOMER NEEDS | 172 |
SERVICING THE RELATIONSHIP | 173 |
HANDLING PROBLEMS | 174 |
THE PROBLEM CUSTOMER | 175 |
ENFORCING CONTRACTS | 177 |
Competitors and What to Do about Them | 179 |
COMPETITORS AS AN IDEA SOURCE | 180 |
FINDING OUT ABOUT COMPETITORS | 181 |
COMPETITIVE STRUCTURE | 184 |
HIRING COMPETITORS PERSONNEL | 185 |
Going International | 187 |
BENEFITS FLOW BOTH WAYS | 188 |
HOW TO PROCEED? | 189 |
FOREIGN MARKETING IN CONTEXT | 193 |
Strategic Partnering | 195 |
WHATS IN IT FOR THE NEW VENTURE? | 196 |
WHATS IN IT FOR THE BIG PARTNER? | 197 |
WHAT ARE THE FORMS OF STRATEGIC PARTNERSHIPS? | 198 |
HOW DO YOU MAKE IT WORK? | 199 |
RUNNING THE SHOW | 201 |
THE IMPORTANCE OF MEETING TARGETS | 202 |
THE PRINCIPLE OF ENLIGHTENED MEDIOCRITY | 203 |
MAINTAINING INVESTOR RAPPORT | 204 |
THE ENTREPRENEURS CREDIBILITY | 205 |
PLANNING YOUR TIME | 206 |
HELPING OTHERS PLAN THEIR TIME | 208 |
More on Negotiation | 210 |
YOUR OPPOSER IS USUALLY AT A GROSS ADVANTAGE | 211 |
WHY TECHNOLOGISTS ARE OFTEN POOR NEGOTIATORS | 212 |
KNOWING YOUR OPPOSER | 213 |
STRATEGIES AND TACTICS | 214 |
SOME ADDITIONAL CONSIDERATIONS ON NEGOTIATING | 216 |
Lawyers and Their Uses | 218 |
LAWYERS AS LEGAL ADVISORS | 219 |
LAWYERS AS NEGOTIATORS | 220 |
PICKING A LAWYER | 221 |
PATENT LAWYERS | 222 |
SPECIAL COUNSEL | 223 |
Custodial Operations and How to Avoid Them | 225 |
TOO MUCH INFORMATION | 230 |
Millstones and Other Fixed Assets | 232 |
MAKEORBUY ANALYSIS | 235 |
Managing the RD Function | 238 |
WHAT ENGINEERS DO IN STARTUPS | 239 |
SOME TRENDS | 240 |
PATENTS | 242 |
CARE AND FEEDING OF ENGINEERS | 243 |
IN CONCLUSION | 246 |
Life after Death Our Beneficent Bankruptcy Laws | 247 |
WHAT THE LAW SAYS | 248 |
WHATS IN A PLAN OF REORGANIZATION? | 250 |
ALTERNATIVES TO FORMAL BANKRUPTCY | 252 |
OVER AND OUT | 255 |
LIFE STRATEGY | 256 |
EXIT MODES | 257 |
A FINAL NOTE ON GETTING OUT | 262 |
264 | |
Epilogue | 271 |
Palavras e frases frequentes
able accounting accounts receivable advertising agencies areas assets attorney bank bankruptcy benefits better budget business plan businessperson Chapter company's competition competitors consulting contract CONVENTIONAL WISDOM corporate cost creative customers deal dotcom dotcom bubble Dun & Bradstreet employees engineering enterprise entrepre entrepreneur entrepreneurship equipment equity example fact financing function funds Georges Doriot go public growth hiring ideas industry initial initial public offerings Internet investment banker investors keep lawyer look major manufacturing meet ment motivate negotiation operating organization partners partnership patent person possible probably problems professional profit prospective reasons regional development agencies risk Robert Sobel schedule seed sell Small Business small companies sources stage startup stockholders strategy successful suppliers sure things tion trade venture capital venture capital firms venture capitalists videoconferencing
Passagens conhecidas
Página xi - We are not here to sell a parcel of boilers and vats, but the potentiality of growing rich beyond the dreams of avarice.
Página 1 - The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends upon the unreasonable man...
Referências a este livro
Trading Places--SMEs in the Global Economy: A Critical Research Handbook Lester Lloyd-Reason,Leigh Sear Pré-visualização limitada - 2007 |