Emotional Branding: The New Paradigm for Connecting Brands to People

Capa
Windsor, 2001 - 319 páginas
2 Críticas
An approach to building powerful brand loyalty. It shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioural shifts in populations and retail distribution channels, then the book shows how all five senses can be used as marketing tools to respond to those trends. Chapters detail how to develop strong brand personalities, customise brand presence to different consumer groups, use brand strategies in packaging and displays, and facilitate interactive access to products via the Internet.

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Review: Emotional Branding - Paradigma Baru untuk Menghubungkan Merek dengan Pelanggan

Procura do Utilizador  - Goodreads

a little bit too hokey and qualitative for me. there is value in quantitative analysis too-- populations behave in a certain way that is predictable, the mind is mysterious but not so much that you can't predict group behavior. Ler crítica na íntegra

Review: Emotional Branding - Paradigma Baru untuk Menghubungkan Merek dengan Pelanggan

Procura do Utilizador  - Goodreads

Al abuot branding is here, its the best book ever... I find amzing stuff abut brand, when there is emotion, brands comes to life...love it... Ler crítica na íntegra

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Referências a este livro

Markenwert und Markenwertermittlung
Günter Bentele
Pré-visualização limitada - 2005
Controversies in Contemporary Advertising
Kim Sheehan
Pré-visualização indisponível - 2004
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