Emotional Branding: The New Paradigm for Connecting Brands to PeopleWindsor, 2001 - 319 páginas An approach to building powerful brand loyalty. It shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioural shifts in populations and retail distribution channels, then the book shows how all five senses can be used as marketing tools to respond to those trends. Chapters detail how to develop strong brand personalities, customise brand presence to different consumer groups, use brand strategies in packaging and displays, and facilitate interactive access to products via the Internet. |
Outras edições - Ver tudo
Emotional Branding: The New Paradigm for Connecting Brands to People Marc Gobe Pré-visualização limitada - 2010 |
Emotional Branding: The New Paradigm for Connecting Brands to People Marc Gobé Pré-visualização indisponível - 2001 |
Emotional Branding: The New Paradigm for Connecting Brands to People Marc Gobe Pré-visualização indisponível - 2010 |
Referências a este livro
Controversies in Contemporary Advertising Kim Bartel Sheehan,Kim Sheehan Pré-visualização indisponível - 2004 |