Lovemarks: The Future Beyond Brands

PowerHouse Books, 2005 - 245 páginas
54 Críticas
"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What's needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.”
—Tom Peters

Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as “brilliant.” He also announced it as the “Best Business Book” published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping.

The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.

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Review: Lovemarks

Procura do Utilizador  - Goodreads

Usually i finish a book in 2 to 3 month time But this book i finished in less than 3 weeks Coz it really contain a lot of catchy ideas and innovation You feel like you are reading a story in a very business context The writer is clever but the book is little expensive Ler crítica na íntegra

Review: Lovemarks

Procura do Utilizador  - Zlatina Mitova - Goodreads

Notes: Great ideas, like humor, come from the corners of the mind, out on the edge. That's why humor can break up log-jams in both personal relationships and in business. I lose patience with the ... Ler crítica na íntegra

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Referências a este livro

Consumption and Everyday Life
Mark Paterson
Pré-visualização indisponível - 2005
Consumer Tribes
Bernard Cova,Robert Kozinets,Avi Shankar
Pré-visualização indisponível - 2007
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Acerca do autor (2005)

Kevin Roberts is CEO Worldwide of ideas company "Saatchi & Saatchi," one of the world's largest and most successful creative organizations, handling more than fifty of the world's most valuable global brands. Heading a team of more than seven thousand people in eighty-two countries, Roberts led "Saatchi & Saatchi "to become both "Advertising Age" and "Adweek magazines'" Global Agency Network of the Year in 2003. He is the author of the best-selling book" Lovemarks: the future beyond brands "(powerHouse Books, 2004), which has now been translated into fourteen languages, with more than 150,000 copies in print.

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