Advertising in Some of Its Phases: Address Before the Sphinx Club at the Waldorf-Astoria, New York, October 12, 18981898 - 45 páginas |
Outras edições - Ver tudo
Advertising in Some of Its Phases: Address Before the Sphinx Club, October ... Frank Andrew Munsey Visualização integral - 1898 |
Advertising in Some of Its Phases: Address Before the Sphinx Club at the ... Frank Andrew Munsey Pré-visualização indisponível - 2016 |
Palavras e frases frequentes
absolutely adver advertising agent advertising broker advertising rates agate agency agent who accepts American News Company argument back from newsdealers believe better bribe bribery broker in Wall business honor business world buyers cent magazine circulation competition copies of MUNSEY'S cost daily paper deal dealers direct sub direct subscriptions Easy Reading everything expansion in magazine fact fifteen per cent five per cent forty per cent four months gentlemen give good-some half tone horse jobber larger space lisher little and big loads of returns maga manufacturer matter medium MUNSEY MUNSEY'S MAGAZINE ness nonpareil percentage of returns plain pretty printing press profits and small promise publisher pay publishers and advertising quarter reach reader roundups serve the advertiser ship loads Solon Chase special rakeoff SPHINX CLUB talk ten cent magazine theory best suited thing tion tising agent trade unlimited return vertising wholesaler ZINE
Passagens conhecidas
Página 20 - I would not wish to give the impression that I do not believe in the daily paper for the general advertiser.
Página 23 - The question of water moving down the spillway is one to which I have given a great deal of thought and attention, and I have devised a dam which is entirely new that will control it.
Página 35 - ... second class mail privilege does not apply to return publications sent direct to a publisher, while it does apply to publications sent to a news company. The cost, therefore, to the dealer of sending back copies of MUNSEY'S MAGAZINE is so great that he prefers to run short rather than to over order. This is not always the case, but it is the case with. the majority of dealers. Third, we deal direct with the trade, and are therefore in a position to watch every account ; and whenever we find any...
Página 7 - There never was anything deader in this world than the old idea of big profits and small volume.
Página 8 - ... the man who does take advantage of these. I don't believe there is a man anywhere who is manufacturing for the people, merchandising for the people, who can afford not to talk to the people about what he has for them — to put himself in touch with them, to make them know him and have confidence in him.
Página 23 - ... question, and one to which I have given a great deal of thought. And I am satisfied beyond every shadow of doubt that the theory on which the advertising agent is doing business today is not the theory best suited to serve the advertiser, and is not the theory best suited to serve the legitimate publisher. I don't want to be misunderstood in this matter. I am not aiming at any particular agent or agency. I ant aiming solely at the theory on which the advertising agent's business is based.
Página 5 - By our system, the manufacturer sold to the wholesaler, the wholesaler to the retailer, and the retailer to the consumer, and the goods had to be handled each time. You avoid one handling of the goods, and eliminate the retailer altogether, with his big profit and the army of clerks it goes to support.